
Revolve announces global expansion of its shoppable gaming app
Revolve’s fashion styling game, Bellemint, is now available worldwide, the company announced on March 5. The game, which was created by fashion game development company Muus Collective, launched in the U.S. in October. It’s now being offered globally through Google Play and Apple app stores.“Bellemint allows us to use a new marketing channel to drive strong customer engagement and purchase intent with new and existing customers,” said Mike Karanikolas, co-founder and co-CEO of Revolve Group Inc....