
How fast fashion learned to dress like The Row
As the quiet-luxury aesthetics of luxury brands like The Row infiltrate fashion, a familiar fast-fashion brand strategy is reemerging: Reframe and rebrand, but don’t rebuild. In the last month alone, Asos launched a premium in-house brand, Debenhams pivoted to a curated marketplace, and PrettyLittleThing made its Paris Fashion Week debut — all centered on visual language plucked from the high-fashion playbook. These include color palettes and shoot styles similar to Ralph Lauren. The general tre...