Fashion Briefing: How sneaker labs and incubators are changing the industry

This week, a status check on the sneaker industry as traditional players including Nike and Adidas slow down. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

With both Nike and Adidas seeing dips in third-quarter sales, of 5% and 6.4% year-over-year, respectively, there is a growing white space of underserved areas of the sneaker industry. Just this week, it was reported that Nike will lay off 1,600 staff members acro

Shiseido's Ulé is among first beauty brands to launch digital product passports

On Tuesday, Ulé, the French beauty brand launched in 2022 by Shiseido Company, announced that its newest product, the C-Bright serum launched last week, now comes with a digital product passport.

Digital product passports act as virtual profiles for tangible goods. For Ulé’s serum, the DPP will detail everything from its ingredient composition to the processes behind its manufacturing processes, granting consumers and stakeholders a clear view of its lifecycle. This move is intended to drive mo

How UK designers should cope with the recession

London Fashion Week wrapped on Monday with shows from Susan Fang, Di Petsa and Burberry, among others. Days prior, the U.K. officially entered a recession. The latest data from the Office for National Statistics revealed a 0.3% decrease in the UK’s GDP for the final quarter of 2023. This downturn was reportedly driven by a decrease in consumers’ discretionary spending.

The local economy has impacted some brands more than others. For its part, industry giant Burberry presented its fall collectio

Inside London Fashion Week: David Koma tackles accessories, designers leverage AI

Accessories have been a growing brand focus on runways and in earning calls over the last year, and the London catwalks built on the trend. Designers including Simone Rocha and David Koma expanded their accessories offerings for fall 2024.

Koma, who is best known for his embellished eveningwear and celebrity fans, has recently leaned into accessories. His 15-year-old namesake brand’s latest collection features new XXL evening bags covered in marabou feathers. The brand, which sells its eveningw

Inside Gymshark’s development of the first wig-proof gym headband

With its Diffuse Sweat headband set to launch in the U.S. this month, 12-year-old British fitness brand Gymshark brought insights from its diverse team and their experiences into product development. The product launched in the U.K. and the E.U. on February 15, followed by the U.S. on February 19.

“Like all Gymshark products, and particularly within our women’s category, we aim to give the community one less thing to think about when heading to the gym,” said Rochelle Mills, Gymshark’s senior d

LFW designer Patrick McDowell: 'It's hard running a brand — many designers are struggling'

Ahead of their runway show on Saturday night, which will be held in collaboration with the Guildhall School of Music in London, designer Patrick McDowell sat down with Glossy for a London Fashion Week edition of the Glosst Podcast.

On the podcast, McDowell discusses their new business model focused on limited, made-to-order pieces, their brand’s work-life balance approach and their take on “quiet luxury.” They also shared the challenges for London Fashion Week brands, when it comes to inclusive

As London Fashion Week celebrates 40 years, the BFC turns to supporting phygital designers

London Fashion Week kicked off on Friday. It is a big year for the city, fashion-wise, as the British Fashion Council, which runs the local fashion week among other fashion events and programs, celebrates its 40th birthday.

Since its inception in 1984, London Fashion Week has become known for providing a platform for emerging designers, including Alexander McQueen — though the late designer’s namesake brand now shows in Paris. It’s also helped to bolster the careers of Simone Rocha and Edward C

NYFW Briefing: Collina Strada's Hillary Taymour on the cost of fashion shows

A big conversation around New York Fashion Week this season was whether fashion shows are worth it, with designers including Willy Chavarria and Jackson Wiederhoeft recently revealing to the Cut the costs of creating a collection, making patterns and putting on a show.

For young and independent brands, investing in an NYFW show often creates significant financial pressure. Hillary Taymour, the designer behind 15-year-old Collina Strada, has previously been outspoken about the high costs of runw

How fashion brands rode the Super Bowl wave

The Super Bowl has become a fashion spectacle.

This year’s halftime show featured Usher wearing designs by Ib Kamara’s Off-White, among other popular fashion brands, but it wasn’t the event’s only fashion moment.

Apart from the halftime show, brands’ outfitting opportunities at the Super Bowl included the players’ pre- and post-game looks and the looks of their celebrity friends and fans. Louis Vuitton outfitted Chiefs players Skyy Moore and Patrick Mahomes for their big-game arrivals, while A

Boss embraces large-scale holograms for new campaign featuring Gisele Bündchen

After its tech-filled runway show dubbed “Techtopia” in September, Boss is bringing technology to its marketing once again.

“We’ve seen conversations based on our show,” said Nadia Kohni, svp of global marketing for Hugo Boss’s Hugo and Boss brands. “And it opened up a lot of discussion among our audience, fans and even associates about the [evolving] role of tech at large and how quickly everything is moving forward.”

Now, Boss is featuring model Gisele Bündchen and actor Lee Minho as 20-mete

Luxury Briefing: How LVMH is tackling luxury returns with AI

This week, a look at how the world’s largest fashion group is testing predictive AI to help combat returns fraud. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Last year, returns accounted for 14.5% of total retail sales, worth $743 billion, according to a December report from the National Retail Federation and Appriss Retail. This number included $101 billion lost due to fraudulent activities. Fraudulent returns an

Zachary Prell's second menswear act champions comfort and versatility

After shuttering his namesake brand last year due to structural issues caused by the pandemic, according to the designer, Zachary Prell is back with a new luxury menswear brand celebrating the Lower East Side.

Orchard & Broome, named after the NYC street crossing, aims to innovate the sportswear market and become a go-to brand for upscale essentials. “We want to start with knitwear — and capitalize on what’s happening in this evolving menswear landscape, which is really comfort-centric — and gr

Burberry aims to hire from outside the fashion industry, as first UK Fashion DEI report is released

A January 23 report published by the British Fashion Council, incubation platform The Outsiders Perspective, learning and development platform The Fashion Minority Report, and consulting company McKinsey reveals that most U.K. fashion firms lag in leadership inclusivity, with people of color and women underrepresented in executive roles.

The report, resulting from a year of research and the first U.K. Fashion DEI Census in 2023, highlights a disparity in diversity progress within the U.K. fashi

As Apple's Vision Pro sells out, customers queue for Puma's VR experience

To enable its new “Smallest Gym in the World” fitness experience, Puma is teaming with Meta and its Quest 3 mixed reality headset. The physical gym, which launched on January 11 inside the Puma store in Hackesche Höfe, Berlin, attracted 160 booked appointments and long queues of customers eager to experience it. Customers were promised the opportunity to try a virtual workout class using the Meta Quest headset.

The immediate popularity of Puma’s ongoing activation shows interest in VR sports ac

Birkenstock focuses on premium products, as revenue jumps 20%

Birkenstock is building up its U.S. business with premium quality products, including its Boston sandal, as well as new sales channels, like stores catered to runners. At the same time, the brand is leaning into market scarcity, which has worked to boost its desirability and margins.

Birkenstock reported its first post-IPO earnings on Thursday, revealing that its revenue for fiscal 2023 increased 20%. The German footwear brand went public on October 11 with shares priced at $36. As of Friday af

Merrell hosts first Aspen pop-up to support Gay Ski Week

Merrell, an outdoor footwear brand, is sponsoring Aspen Gay Ski Week. Forty-seven-year-old AGSW, which is the oldest annual LGBTQ+ ski event, supports the charity platform AspenOUT’s anti-bullying and tolerance initiatives. The annual ski event aligns with Merrell’s mission to promote inclusivity in outdoor activities.

On January 16-17, Merrell set up a lounge area at Aspen’s Limelight Hotel, where visitors could receive free shoes, jackets, socks and beanies. The brand also printed trail cards

Skiwear brands are strategizing to expand amid crowding in the market

Brands have been flocking to ski towns including Aspen, St. Moritz and Gstaad. Considering the crowding in these markets, traditional skiwear brands like Bogner and Fusalp are now looking elsewhere to acquire customers.

There is a growing trend of fashion brands launching skiwear collections. That includes luxury players Moncler, Pucci and Jimmy Choo. Even trendy retailer Revolve and its high-end sister site FWRD have expanded their focus to Aspen and its affluent crowd, though skiwear is not t

Fashion retail has become ground zero for testing technology innovation

This story is part of Glossy and Modern Retail’s series breaking down the big conversations and innovations at NRF 2024: Retail’s Big Show. Click here for more stories in this series.

AI is the hot topic at the National Retail Federation’s Big Show this week in NYC. And, according to attending executives, the fashion industry — with its complex supply chains, lagging digitalization and growing transparency challenges — has become ground zero for testing new AI capabilities.

With product assort

Tapestry deepens renewable energy commitments ahead of 2025 deadline

As part of its company-wide sustainability goals, Tapestry, the parent company of fashion brands Coach, Kate Spade and Stuart Weitzman, has been making big moves to account for the carbon impact of its worldwide operations. Tapestry is among a growing movement of brands and large fashion companies including H&M that are transitioning to renewable energy to meet 2025 and 2030 sustainability goals.

On December 13, renewable energy provider Pivot Energy and Tapestry, Inc. announced that they are c

Fashion Briefing: EssilorLuxottica introduces hearing-device-equipped glasses at CES

This week a look at how fashion got involved in technology conference CES. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Fashion industry attendees at this year’s Consumer Electronics Show (CES), held in Las Vegas from January 9-12, included EssilorLuxottica, Walmart, Perfect Corp, Virtual Brands Group and UX AI company Pre AI, the latter of which recently worked with Bally.

“This year, CES is a lagging indicator o

Brunello Cucinelli defied luxury's softening in 2023

Brunello Cucinelli, the Italian brand that has become synonymous with quiet luxury, had a standout year in 2023.

According to a brand statement on Monday, Brunello Cucinelli’s revenue surpassed €1.1 billion ($1.2 billion), a milestone achieved five years ahead of a 10-year plan set in 2019, which aimed to double the company’s sales from €555 million by 2028.

The final quarter of 2023 was particularly strong, yielding the company’s highest-ever quarterly sales at €321 million ($351 million), a

California’s PFAS regulation brings a reckoning for the fashion industry

The fashion industry is set to be affected by another round of regulations — this time, they’re centered on chemicals commonly used in clothing coatings.

PFAS, short for per- and polyfluoroalkyl substances, are man-made chemicals that have been used in various industries since the 1940s. There are over 12,000 types of PFAS, according to the United States Environmental Protection Agency. They’re sometimes referred to as “forever chemicals” due to their persistence in the environment and human bo

What will happen to Browns after the Coupang-Farfetch deal?

Farfetch, a prominent player in the luxury fashion retail sector, could still be evaluating a sale of its subsidiary, Browns, after its recent deal with South Korean Coupang.

Farfetch’s acquisition of Browns from the Burstein family in 2015 marked a significant, forward move by the company toward integrating digital and physical retail experiences. In 2021, Farfetch leveraged the 53-year-old department store to showcase its “store of the future” concept, integrating connected mirrors and app-ba

Fashion Briefing: The Shein-ification of fashion and the rise of AI

This week, a look at how Shein’s production model has led to brands’ adoption of real-time AI tools, and what that means for fashion in 2024. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

The fast-fashion industry may not be so fast, after all.

This year’s AI boom has improved the availability of real-time data analytics, while generative AI has provided new tools for content and design. At the same time, brands th
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