
Fashion Briefing: How H&M is using real-time data to merchandise stores based on optimal sales
In this week’s fashion briefing, a deep dive into how H&M is putting data into the hands of store associates to convert customers. Also, what brands should look out for with Google’s in-search checkout, plus future retail trends from The Future Laboratory and the latest earnings from Vince. At a time when many brands are questioning the role of physical retail, H&M is turning its global store network into a competitive advantage for the brand.By investing in radio-frequency identification, or RF...