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Loewe’s CMO on the brand's exhibition strategy as it opens Crafted World in Tokyo

The Loewe exhibition is back — and bigger, flashier and more culturally dialed-in than ever. Following a high-profile debut in Shanghai in March 2024, the Spanish luxury house has brought the immersive experience to Tokyo’s Harajuku district to cement its presence in one of its longest-standing markets.The exhibition, developed in collaboration with architecture firm OMA, will run from March 29 to May 11. For Loewe, it’s about showcasing nearly 180 years of craftsmanship with a playful, youthful...
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How fast fashion learned to dress like The Row

As the quiet-luxury aesthetics of luxury brands like The Row infiltrate fashion, a familiar fast-fashion brand strategy is reemerging: Reframe and rebrand, but don’t rebuild. In the last month alone, Asos launched a premium in-house brand, Debenhams pivoted to a curated marketplace, and PrettyLittleThing made its Paris Fashion Week debut — all centered on visual language plucked from the high-fashion playbook. These include color palettes and shoot styles similar to Ralph Lauren. The general tre...
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Luxury Briefing: Golden Goose partners with Instagram account '90s Anxiety to launch NYC store

In this week’s luxury briefing, I dive into the nostalgia and sentimental strategy driving Golden Goose’s new store in NYC. Plus, an inside look at the first public comments by Andrea Baldo, CEO of struggling luxury brand Mulberry. Also, why Van Cleef and Arpels is in hot water, what’s hot at Shanghai Fashion Week, and why tariffs are shaking up luxury confidence. If you have comments on this briefing or tips for future editions, please email me at zofia@glossy.co.The Instagram-based archive ins...
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Unilever embraces digital twins to streamline global content production

At Nvidia’s Global Artificial Intelligence 2025 conference on March 17-21, consumer goods conglomerate Unilever took to the stage to announce that it is scaling its use of digital twins — or photorealistic 3D versions of products — to reshape how it creates and deploys brand content.The initiative is part of a wider drive for operational efficiency spurred by the company’s lack of growth over the last couple of quarters. In February, Unilever reported its full-year results for 2024, showing a 2....
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Biohacking — the unlikely trend taking off in fashion

Welcome to Glossy’s Wellness Week. In daily feature stories, Glossy will break down the trends transforming the way consumers are thinking about, and spending on, wellness. And on Thursday at noon ET, we’ll host the Glossy’s Wellness Leaders Forum, a virtual event diving deep into wellness’s new era. Join us.Biohacking is catching on, and fashion designers are buying into the trend. For her part, Victoria Beckham is known for taking annual detox trips to Lanserhof Tegernsee in Germany, where she...
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Luxury Briefing: Inside leather's resurgence, on the runways and beyond

In this week’s luxury briefing, I uncover why leather is having a moment in luxury fashion. Plus, an inside look at Santoni’s new flagship store in NYC. Also, Loewe’s creative director shift, Tapestry’s lawsuit against Shein and Jacquemus‘s new planewear. If you have comments on this briefing or tips for future editions, please email me at zofia@glossy.co.From Prada’s razor-sharp leather trenches to Versace’s reimagined moto jackets to Hermès’ all-leather collection, the Fall 2025 runways across...
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Bread, butter and blue jeans: American Eagle’s Nashville pop-up is a whole mood

American Eagle wants to make retail feel fresh again, and it’s kicking off that initiative with a pop-up, bringing food, denim and community together in the heart of Music City. From March 21 to March 22, the brand is hosting Denim Deli, an in-person activation designed as a hangout space for Nashville’s college students, young creatives and music lovers. The move builds on AE’s “Live Your Life” initiative, launched in 2024, which continues to drive the brand’s Gen Z-focused marketing strategy.“...
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What greenwashing allegations against Copenhagen Fashion Week could mean for the industry

Copenhagen Fashion Week has long marketed itself as a leader in sustainability, but a new complaint is threatening to unravel that reputation. Earlier this week, the Danish Consumer Ombudsman, which supervises marketing and consumer protection laws, began reviewing allegations that CPHFW and seven participating brands — Baum und Pferdgarten, Berner Kühl, Forza Collective, Herskind, OpéraSport, Stine Goya and Won Hundred — were making misleading sustainability claims. If taken to court, the case...
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Luxury Briefing: Inside luxury's return to quality

In this week’s briefing, a look at how the Paris Fashion Week runways have brought a renewed focus on quality workmanship. Also, some news to know. If you have comments on this briefing or tips for future editions, please email me at zofia@glossy.co.Luxury fashion has reached a turning point. After years of price hikes and declining product quality, brands are rethinking their value propositions as consumers become increasingly selective about where they spend.At Paris Fashion Week, which wrappe...
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Paris Fashion Week Briefing: The real cost of a new creative director

Few fashion show seasons have felt as pivotal as this one. With creative director shifts at major houses like Tom Ford, Dries Van Noten and Givenchy, the industry is watching closely as new visionaries step in to shape the next chapter of luxury fashion. The reactions? A mix of cautious optimism and outright exhilaration.If there was one moment that sent ripples through the industry, it was Haider Ackermann’s debut at Tom Ford on March 5. Seasoned insider and former Tom Ford former merchandising...
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Luxury Briefing: Is Prada's rumored acquisition spree smart for the booming business?

This week’s Luxury Briefing unpacks Prada’s $5.85 billion year and its rumored acquisition of Versace. Meanwhile, On Holding is proving luxury sportswear is no longer niche as it doubles down on high-end retail and A-list collaborations. And EssilorLuxottica is betting on smart eyewear, again. But this time, it’s leaning into wellness over fashion. Plus, news to know and the latest stories from Glossy. If you have comments on this briefing or tips for future editions, please email me at zofia@gl...
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Revolve announces global expansion of its shoppable gaming app

Revolve’s fashion styling game, Bellemint, is now available worldwide, the company announced on March 5. The game, which was created by fashion game development company Muus Collective, launched in the U.S. in October. It’s now being offered globally through Google Play and Apple app stores.“Bellemint allows us to use a new marketing channel to drive strong customer engagement and purchase intent with new and existing customers,” said Mike Karanikolas, co-founder and co-CEO of Revolve Group Inc....
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Milan Fashion Week: Milan welcomes a new designer class

It’s proving to be a transformative Milan Fashion Week, which is running this season from February 25 to March 3. For years, the event was dominated by heritage luxury houses, including Prada, Gucci and Fendi — brands built on Milan’s reputation for precision tailoring and Italian craftsmanship. But this season, the city is opening its doors to new players.For Susan Fang, hosting a fashion show at Milan Fashion Week didn’t just offer a change of scenery, but it also served as a strategic busines...
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Luxury Briefing: Brand-retailer relationships are becoming more strained

In this week’s briefing, a look at new and existing challenges in brand-retailer partnerships. Plus, London retailers are working overtime to win back shoppers, and Coupang, owner of Farfetch, releases earnings. If you have comments on this briefing or tips for future editions, please email me at zofia@glossy.co.The luxury wholesale landscape is undergoing significant shifts as brands adjust to stricter retailer payment terms, evolving consumer preferences and the dominance of larger luxury play...
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Fashion director Edward Buchanan: 'Luxury isn’t what it used to be’

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyIn the latest episode of the Glossy Podcast, international reporter Zofia Zwieglinska sits down with Edward Buchanan, a designer and creative director whose work has helped define modern luxury. From his early days as a knitwear designer at Bottega Veneta under Tomas Maier to his lau...
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How new sustainability guidelines impacted London Fashion Week

For this season’s London Fashion Week, the British Fashion Council took a cue from Copenhagen Fashion Week by requiring featured designers’ collections to meet sustainability requirements. The BFC has been piloting this initiative for over a year, but this season marks its official implementation among LFW’s Newgen designers. Implementation across LFW brands is expected by early 2026.Enforced since 2023, Copenhagen Fashion Week has defined minimum environmental and social responsibility standard...
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Luxury Briefing: Tapestry, Capri and the American fashion portfolio shakeup

In this week’s Luxury Briefing: The fallout from the failed Tapestry-Capri merger continues, with Tapestry selling Stuart Weitzman and Capri reportedly eyeing divestments of Versace and Jimmy Choo. Also, news to know and luxury executive moves. If you have comments on this briefing or tips for future editions, please email me at zofia@glossy.co.The American luxury conglomerate dream is dead — at least for now. After the $8.5 billion Tapestry-Capri merger was blocked by a federal judge last year,...
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London Fashion Week Briefing: Why designers are rethinking the runway

London Fashion Week has a noticeably pared-back schedule this season, as economic uncertainty, shifting brand priorities and a decline in sponsorships continue to reshape the fashion calendar. To showcase their seasonal collections, a growing number of designers are stepping away from traditional runway formats in favor of more intimate and immersive experiences.Patrick McDowell is among the designers who opted out of a physical show this season, instead hosting an intimate dinner on the rooftop...
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Designer Norma Kamali on the power of AI to keep a designer's legacy alive

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyFor over five decades, Norma Kamali has been at the forefront of innovation in fashion, from pioneering digital retail in the 1990s to integrating AI into the design process today.Kamali’s latest collection, which debuted at New York Fashion Week this month, marks a return to her sig...
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Burberry’s return-to-office mandate sparks employee backlash

Two months into the new year, employee frustration at Burberry Americas is mounting. Under the leadership of CEO Joshua Schulman and Americas President Laura Dubin-Wander, the luxury brand is undergoing cultural and operational shifts, including a return-to-office mandate that has left employees feeling blindsided and micromanaged, Glossy has learned. The brand is set to show its latest collection at London Fashion Week on February 24.In mid-December, two weeks before the holiday, employees work...
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Luxury Briefing: Why Kering and Mytheresa reported diverging fortunes 

In this week’s luxury briefing, Kering sliding further into the red while Mytheresa reports a jump in sales. If you have any comments on this briefing or tips for future editions, please email me at zofia@glossy.co.Kering’s full-year 2024 earnings reflect a luxury powerhouse in flux. Revenue slid 12% to $18.5 billion while recurring operating income plunged 46% to $2.8 billion. Free cash flow from operations clocked in at $1.5 billion — a silver lining in an otherwise challenging year.Gucci, Ker...
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Luxury Briefing: Why Kering and Mytheresa reported diverging fortunes 

In this week’s luxury briefing, Kering sliding further into the red while Mytheresa reports a jump in sales. If you have any comments on this briefing or tips for future editions, please email me at zofia@glossy.co.Kering’s full-year 2024 earnings reflect a luxury powerhouse in flux. Revenue slid 12% to $18.5 billion while recurring operating income plunged 46% to $2.8 billion. Free cash flow from operations clocked in at $1.5 billion — a silver lining in an otherwise challenging year.Gucci, Ker...
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Exclusivity continues to drive demand for Hermès

Luxury giant Hermès is standing firm against the broader industry’s slowdown, reporting €15.2 billion ($16.4 billion) in revenue for full-year 2024, a 15% increase at constant exchange rates and an 18% jump in the fourth quarter alone. Hermès’s core business — leather goods, jewelry and ready-to-wear — remains resilient. Operating income grew 9% to €6.2 billion ($6.7 billion), with a net profit of €4.6 billion ($5 billion), keeping the company’s profitability at 30% — among the highest in luxury...
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Glossy 101: What is tariff engineering, and why is fashion paying attention?

Since Donald Trump reignited tariff threats earlier this month, fashion brands have been scrambling to navigate the fallout. Tariffs aren’t just abstract policy shifts — they hit where it hurts: supply chains, product pricing and profit margins. Enter tariff engineering, a behind-the-scenes strategy that has quietly become a go-to for brands trying to stay afloat.So, what exactly is tariff engineering?Think of tariff engineering as a bit of creative problem-solving. It’s when brands design or tw...
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