GLOSSY

Is Shein hijacking TikTok with fake voices and deceptive bots?

On Tuesday, actress Scarlett Johansson issued a statement addressing OpenAI’s use of an AI voice that closely resembles hers. Last September, Johansson declined an offer from OpenAI to provide her voice for its system, which is used primarily by customers with the latest GPT-4o.

In the statement, Johansson said she was shocked to hear the resemblance in the company’s latest demo of the GPT-4o model​. Soon after, OpenAI announced it would pause the use of this particular voice, known as “Sky.” T

Luxury Briefing: The growing Middle Eastern market presents opportunities and challenges for luxury

This week, we take a look at the growing luxury brand opportunity in the Middle East, including what customer service and retail strategies are working for retailers and brands in the region. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

The Middle East, particularly Saudi Arabia, represents a burgeoning market for the luxury fashion and beauty sectors, marked by a young, vibrant and increasingly affluent demographi

Kering and Diesel executives weigh in on the state of material innovation

On May 15, executives from Kering and Diesel served as judges in the recycled materials competition Challenge the Fabric, an event focused on sustainability and material innovation in the fashion and textile industry.

In addition to the competition, the two-day event promoted collaboration by bringing together the entire supply chain involved in man-made cellulosic fibers. Organized by sales organization Ekman Group and the Swedish Fashion Council, the event also featured keynotes, panel discus

Inside G-Shock's leap into luxury

G-Shock, Casio’s iconic brand known for its durable and affordable watches, is undergoing a dramatic transformation under the leadership of Casio’s new vp of North America, Shermeen Greenmun, who joined the brand a month ago. With experience at Bucherer, Omega and Grand Seiko, Greenmun is strategically pushing G-Shock into the luxury market by leveraging entertainment and sports partnerships.

Casio introduced the G-Shock brand in 1983 with a mission to create the world’s toughest watch. Enginee

Fashion Briefing: AI, personalization and the fall of one-time leaders are transforming luxury e-commerce

This week, a look at what is emerging from the ashes of the luxury e-commerce‘s slump and how customers are shopping now. Plus, the impact of F1 Grand Prix on brand brand buzz, a new funding round, new executive shifts and other news to know.

The luxury e-commerce sector has undergone a significant transformation, driven by evolving consumer preferences and technological advancements. Platforms like Farfetch and Matches, once heralded as pioneers, are shuttering, limping to keep pace with marke

Ulta has been quietly testing a gamified loyalty program called GlamXplorer

Beauty retailer Ulta Beauty has partnered with gamified loyalty program company Hang to pilot a new gamified loyalty program called GlamXplorer, currently available to a select group of Ulta Beauty Rewards members. One thousand top–spending Ulta loyalty program customers were chosen to try the e-commerce experience when the soft-launch kicked off. Eight months later, the company is now revealing the results of the pilot.

GlamXplorer features 42 mini-games, including “21 Questions,” “Word of the

How Halara is harnessing machine learning and crowdsourcing to drive sales

Using machine learning and community feedback, Halara is taking a fresh approach to marketing content and product design.

Founded in October 2020 by Joyce Zhang, a technologist who formerly spearheaded algorithmic projects at Microsoft and Hulu, athleisure brand Halara has made a habit of leveraging its social media community and advanced predictive analytics to tailor its marketing strategies and product offerings based on demand.

“When we analyze current trends, we don’t just consider last y

How digital product passports will change luxury

With the Ecodesign for Sustainable Product Regulation regulatory framework set to be implemented within the European Union this year, digital product passports will soon be necessary for brands. The regulations aim to reduce environmental impact by establishing sustainability criteria for the design and production of various consumer products.

Initially introduced to meet those E.U. regulations, DPPs are designed to provide a transparent record of a product’s origin, materials and craftsmanship

Tapestry is upping its focus on outlet stores and brand marketing

Tapestry, Inc., the U.S.-based parent company of Coach, Kate Spade New York and Stuart Weitzman, has expanded its outlet strategy and overall marketing spending in response to evolving consumer behaviors.

Tapestry’s third-quarter net income dropped to $139.4 million from $186.7 million last year. Executives on the company’s earnings call noted strategic initiatives aimed at enhancing customer engagement.

Tapestry is upping its focus on outlet stores, including by adding high-demand products li

1 year after its Roblox debut, Pacsun invests in advertising on the platform

As Pacsun celebrates one year on Roblox, it’s launching digital ads on the platform and expanding its Roblox game.

“When you put an ad inside Roblox, it’s really about the users you’re targeting and impressions,” said Yonatan Raz-Fridman, CEO of game development studio Supersocial. “It doesn’t work to build a community or engage the Roblox audience in a meaningful way.”

But overall, Pacsun sees significant potential in the platform as a user engagement channel. “If you keep expanding and liste

Instagram wants to bring #Highfashiontwitter to Threads

Historically, the Met Gala — annually hosted on the first Monday of May — hasn’t been a big event for creators. That is, unless you’re talking about the online conversation.

High Fashion Twitter, an unofficial community of devoted fashion aficionados who discuss fashion on the X platform, has been talking about the Met Gala on the account @HFMetGala since 2019. The community of 40,000 counts commentators including Hanan Besovic of @ideservecouture (11,200 followers on X) and Odunayo Ojo of @fas

Fashion Briefing: Brands are getting in on the rise of tenniscore and golf fashion

This week, a look at the brands getting into golf, pickleball and tennis as luxe sports take off. Plus, the current gen AI opportunities for creators, the latest funding rounds, new executive shifts and other news to know.

In the wake of the recently released film “Challengers,” directed by Luca Guandino and starring Zendaya, Mike Faist and Josh O’Connor, there’s been a noticeable surge in sports-inspired fashion, particularly tenniscore and golf attire.

According to the technology platform La

Carolina Herrera's Wes Gordon: Department stores aren't the only important sales channel anymore

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →

Before taking the reins as creative director of Carolina Herrera in 2018, Wes Gordon had been immersed in the world of high fashion by running his own label and going to school at Central Saint Martins. After graduating, he launched his eponymous label in 2009 and quickly garnered attention for his sophisticated and

Sephora is expanding its recycling and refillables programs

Sephora, a leading name in the global beauty retail sector, is making strides in integrating sustainability into its business practices. Its commitment to sustainability shows up in its efforts around packaging recycling, through its Beauty (Re)Purposed program launched in May 2023, and refillable products — it launched a dedicated program in April 2019.

Last year, in partnership with Pact Collective, Sephora launched Beauty (Re)Purposed in its U.S. and Canadian stores. The program allows consu

How brands are changing their operations to lower their carbon emissions

This article is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments.

In response to growing environmental concerns, regulators are increasingly asking the fashion industry to calculate and lower its carbon footprint. The “footprint” reveals the greenhouse gas emissi

LePrix establishes offices in Japan amid the market's rising resale demand

The fashion resale market in Japan is experiencing robust growth, driven by evolving consumer attitudes toward sustainability and the increasing appeal of unique, vintage and luxury items.

Cultural acceptance of secondhand goods is rising in the market, particularly among younger consumers who see pre-owned items as a way to express themselves while being eco-conscious. Secondly, the affordability of resale items has become attractive amid rising costs of living, especially for high-quality or

How brands are preparing for new regulations on products and processes

This article is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments.

The fashion industry is undergoing a significant transformation as new sustainability-linked regulations demand greater transparency and sustainability. From global initiatives to country-specific

How greenwashing became the fashion marketer's biggest concern

This article is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments.

In the increasingly environmentally conscious marketplace, the term “greenwashing” has emerged as a critical concern. Greenwashing occurs when a company misleads consumers about the environmental b

Fashion Briefing: How brands are getting involved with the 2024 Olympics

This week, an in-depth look at brands’ Olympics strategies, plus, the current challenges around AI, the latest funding rounds, new executive shifts and other news to know.

It’s gearing up to be a summer of Paris and sports with the 2024 Summer Olympics starting on July 25. This week marks 100 days until the start of the event.

Ticket sales for the Paris Olympics have been strong, with over 7 million tickets sold as of early 2024, according to intelligence platform Smith Travel Research. The ci

Maison Margiela aims to drive loyalty with new phygital product launch

This week, both Maison Martin Margiela and the digital fashion startup Mmerch launched web3 products catered to collectors.

On Wednesday, Maison Margiela launched the public mint for its MetaTABI NFT. Its iconic split-toe boot was transformed into a digital product offering exclusive benefits for the brand’s luxury clientele. Sold on the digital fashion e-tailer The Fabricant, 1,500 NFTs are being offered for $616 each, while 15 are being offered for $8,400 each. Those making the larger investm

Rixo embarks on U.S. expansion with new website and pop-up shop

Nine-year-old fashion brand Rixo is expanding its global footprint by launching a pop-up shop in SoHo, New York on April 22. The U.K.-based brand — known for occasion dresses including wedding guest looks — plays in a space similar to Reformation, albeit with a distinct retro British aesthetic.

“The U.S. customer base is our second biggest and it’s growing week-on-week,” said Henrietta Rix. In the U.S., the brand sells at Saks, Revolve, Shopbop and Elyse Walker. In 2023, it launched a U.S. e-co

Will brands move to a no-marketing approach?

This story is part of Glossy’s Return to Analog series, focused on the fashion and beauty brands embracing all things analog and retro, including those eschewing social media marketing or AI and those embracing traditional crafts or print media.

In an era where a brand’s message is often lost on noisy digital channels, a group of fashion brands is shifting toward analog marketing methods and reversing old notions about effective marketing. Brands targeting niche audiences are seeing the most su

How PatBo is using limited-edition styles to grow its DTC business

Brazil-based fashion brand PatBo is laying the foundation for a strong U.S. community through a newly opened Miami store specializing in limited-edition pieces.

PatBo, which has 1 million Instagram followers, has seen over 30% year-over-year revenue growth since its inception in 2012. The brand quickly became known for its unique designs, which include dresses with detailed embroidery and summery separates inspired by Brazilian culture. Its prices range from $100 for swimwear to over $1,000 for

Fashion Briefing: Film x fashion collaborations are now luxe

This week, a look at eyewear brand Selima Optique’s strategy for creating sell-out glasses in collaboration with the Oscar-winning film “Poor Things.” Plus, the trends inspired by Beyoncé’s “Cowboy Carter” album and the executive shifts announced this week.

Shoes, bags and … eyewear? The glasses category has rapidly grown in recent years, and geeky glasses are set to be among the trends of the year, thanks to Bella Hadid and TikTok. The eyewear market is currently estimated to be worth $35 bill
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