H&M defines a new, music-focused marketing direction
H&M is doubling down on its strategy to blend fashion and music, amid increasing competition in the fast fashion market. Inditex is elevating Zara’s product assortment, while Shein and Temu are doubling down on rock-bottom prices.After hosting activations with Charli XCX in London and a H&M Studio music focused event in Paris, the Swedish retailer is hosting a full day of programming at its SoHo concept store in New York City on October 9. Connecting with consumers, joining cultural conversation...