Urban Outfitters bets on college culture and comfort to win back Gen Z
After a challenging second quarter, Urban Outfitters is investing in UO College Shops, a multi-state marketing activation focused on comfort, college culture and curated experiences. The goal is to win back Gen Z. The brand’s core demographic is 18-30.Shea Jensen, president of Urban Outfitters North America, said the Shops offer dorm essentials, sweats like the retailer’s popular Harri joggers and Champion-branded collegiate gear. The campaign kicked off on August 9 and will run through October...