GLOSSY

At NYFW, does fewer shows mean bigger impact?

At New York Fashion Week, the lineup is noticeably leaner. Running from February 6-11, the CFDA’s calendar features 54 shows — fewer than in previous seasons — raising the question of whether NYFW is slipping further from its once-unshakable position as the cornerstone of American fashion. While the week is still drawing big names, the shrinking number of designers choosing to show in New York underscores an ongoing shift in the industry’s priorities.“I’m not surprised the schedule is shrinking,...

Ralph Lauren's holiday magic: Double-digit growth, AI-powered bears and a presidential medal

Ralph Lauren exceeded expectations this third quarter, with global revenue up 11% and double-digit growth reported across all regions. The brand’s direct-to-consumer business, which now comprises two-thirds of overall sales, posted a 12% increase in comparable sales. Adjusted gross margin expanded by 190 basis points to 68.3%, driven by a 12% rise in average unit retail and a more than 500 basis point reduction in global discount rates.“Our retail business led our performance again, delivering d...

Capri Holdings pivots Michael Kors pricing strategy after missteps, bets on Versace luxury

Capri Holdings’ latest earnings call on February 5 painted a picture of a company course-correcting after pricing missteps at Michael Kors, while Versace and Jimmy Choo leaned further into quiet luxury strategies. It was also the first earnings call after the merger between Tapestry and Capri fell through in November.“The merger was highly distracting for the management team, and we didn’t have as much time to focus on long-term strategies,” Capri Holdings CEO John Idol said on the call. “Now, w...

Fashion’s new trade crisis: How brands are scrambling to navigate Trump’s tariffs

On February 1, President Donald Trump enacted sweeping tariffs on imports from Canada, Mexico and China, marking one of the most aggressive trade moves in recent history. The tariffs, which take effect on February 4, impose a 10% tax on Chinese goods entering the U.S. On February 3, planned Mexican and Canadian tariffs of 25% were halted for a month after conversations with the president of Mexico and Canadian Prime Minister Justin Trudeau. Positioned as a move to protect American jobs and curb...

Fashion brands are balancing 'Returnuary' losses with resale revenue

January has long been a pain point for retailers. Known as “Returnuary” in the industry, the month sees a surge in product returns, particularly items from holiday sales. This year, brands are doubling down on resale strategies to mitigate losses and extend the lifecycle of returned goods. According to the National Retail Federation’s December report, returns are projected to account for 17% of all merchandise sales in 2025, amounting to $890 billion worth of merchandise — a significant increase...

Fashion Briefing: How Alo Yoga is using Roblox to get Gen Z to its stores

This week, a look at how digital wellness on Roblox is bringing Gen Z to Alo Yoga. Also, executive moves and other news to know.In a gaming landscape dominated by high-energy experiences, Alo Yoga is carving out a new niche on Roblox focused on wellness and mindfulness. Since launching Alo Sanctuary on Roblox in 2022, the experience has amassed 118 million visits, showing an appetite for “digital calm.”“This is not just a typical gaming experience,” said Nic Hill, co-founder and chief innovation...

LVMH reports unexpected growth amid tariff challenges and workplace allegations

LVMH, the luxury conglomerate behind Louis Vuitton, Christian Dior and Tiffany & Co., reported a strong financial performance for full-year 2024, with revenue reaching $88.3 billion (€84.7 billion), marking 1% growth year-over-year and beating Morgan Stanley analyst expectations of a 1.6% decline. Net profit for the group stood at $20.4 billion (€19.6 billion), underscoring the resilience of the world’s largest luxury group despite an increasingly challenging global economic environment.The comp...

Sephora’s 2024: record earnings, Sephoria wins and global growth

Sephora continues to be a standout within LVMH’s portfolio, achieving double-digit growth in revenue and profit as revealed in the luxury house’s full-year 2024 earnings, reported on Tuesday. Its strong performance is a testament to the “lipstick effect,” where consumers turn to smaller luxuries like cosmetics during economic downturns.


This trend has bolstered Sephora’s market share in North America, France, Italy, the Middle East and Latin America. The U.K. has also been a Sephora success s...

Designing fashion in the AI era

Artificial intelligence has been making inroads into the fashion industry for years, with its impact on design beecoming more apparent as more designers experiment with generative AI tools. While much of the conversation around AI has focused on marketing and logistics, a quiet revolution is happening in design studios, where fashion brands like Gruppo Teddy, Merrell and Puma are harnessing AI to enhance creativity and streamline workflows.Mattia Giorgi, head of AI and innovation at Gruppo Teddy...

Inside the growth of Net-a-Porter's sustainable fashion-focused Net Sustain

When Net-a-Porter launched Net Sustain, its sustainability-focused product category in 2019, it started with just 26 brands. Now, it features nearly 200 brands, with more to come in 2025, reflecting the demand for sustainable fashion among its luxury customers. “It’s about creating a platform that champions brands committed to doing better for the planet and its people,” said Vikki Kavanagh, managing director of Net-a-Porter and Mr. Porter. “As a retailer, the carbon footprint of all our brand p...

Luxury Briefing: Luxury marketing is taking on gaming

This week, a look at how luxury footwear brand Manolo Blahnik is leveraging gaming to market to Gen Z. Manolo Blahnik is the latest luxury brand targeting young consumers through a gaming partnership. The brand is teaming with Drest, a 6-year-old mobile game that lets players style avatars with luxury products. The game relaunched at the end of last year with new brand offerings, including one allowing brands to partner on “quests.” Quests allow Drest users to complete interactive brand challeng...

Shiseido shuts down metaverse projects, implements layoffs

In December, Shiseido shut down the metaverse and web3 projects housed under its emerging technology and platforms division, according to a source recently employed by the company.The move follows a series of strategic changes within Shiseido, including the elimination of leadership roles at its brands including Clé de Peau. These adjustments were revealed in the months following the release of its third-quarter 2024 results in November. Compared to the year prior, Shiseido’s consolidated net sa...

Shiseido shuts down metaverse projects, implements layoffs

In December, Shiseido shut down the metaverse and web3 projects housed under its emerging technology and platforms division, according to a source recently employed by the company.The move follows a series of strategic changes within Shiseido, including the elimination of leadership roles at its brands including Clé de Peau. These adjustments were revealed in the months following the release of its third-quarter 2024 results in November. Compared to the year prior, Shiseido’s consolidated net sa...

Coach CEO debuts new collection and material innovation at CES

Fashion brands have a larger presence at this year’s Consumer Electronics Show, taking place this week in Las Vegas.Revolve’s leadership team spotlighted the company’s AI retail innovation, Adidas executives spoke about the company’s innovative approach to the creator economy, and Coach CEO Todd Kahn debuted the brand’s latest material innovation in collaboration with four-year partner Gen Phoenix.At the event on Thursday, Coach announced a line of Coach Classic products produced using Gen Phoen...

Walmart's marketplace ambitions and the impact of the 'Wirkin'

With an increasing focus on third-party sellers and luxury goods, Walmart’s marketplace is becoming a key element of its growth strategy, and the numbers show it’s paying off. According to Walmart, the marketplace elevates the company’s profile as a digital shopping destination by adding higher-profile, in-demand brands that its customers are searching for but are not typically distributed at Walmart. In December, there was much buzz surrounding Walmart’s “Wirkin,” a third-party seller knockoff...

Inside Tory Burch's big year, from a fragrance launch to viral products

This story was originally part of the 2024 Glossy 50 feature. Click here to see all of this year’s honorees.Tory Burch has long been a trailblazer in American fashion, seamlessly blending creative vision with business savvy since launching her brand in 2004. In 2024, the brand reached new heights, marked by new partnerships, the ongoing impact of a leadership restructuring and a growing commitment to empowering women entrepreneurs.Among the brand’s standout moments this year was its August launc...

Fashion Briefing: How The Row cemented its luxury leader status in 2024

This week, an in-depth look at The Row’s big year.In 2024, 18-year-old The Row elevated its status from a coveted label among fashion insiders to a prominent player in the global luxury market. A capital raise, retail expansion and a focus on core values have defined the brand’s recent growth trajectory.For the first quarter of 2024, The Row made its debut on The Lyst Index’s Top 20 Brands. Where searches for the brand increased by 93%, and searches for the brand’s Margaux tote increased by 198%...

Fashion Briefing: How Denim Tears is getting ahead of fashion's digital product passport era

This week, we explore Denim Tears’ digital product passport plans and the potential impact of DPPs on fashion as legislation looms. Also, a look into the potential comeback of fashion NFTs and the executive moves and news to know.Denim Tears, the apparel brand founded in 2019 by former Supreme creative director Tremaine Emory, is betting big on digital product passports to tackle counterfeiting and build lasting customer trust. Through a partnership with digital passport platform Eon and sneaker...

Why Veja drove customer loyalty, not sales, on Black Friday

At Veja’s “Repair Friday” event hosted at its Paris headquarters from November 29-30, 300 people attended and 500 repairs and diagnostics were completed. Focused on fixing damaged items, from sneakers to furniture to electronics, the event aimed to boost customer loyalty and reinforce its sustainability message. And it served as a sharp contrast to Black Friday’s shopping frenzy.“Black Friday is 24 hours of crazy promotions on anything and everything,” said Sébastien Kopp, co-founder of Veja. “T...

How Shein and Temu are using 'dark patterns' to drive holiday sales

Fast fashion platforms including Shein, Temu, and AliExpress continue to use dark patterns to keep consumers engaged and drive sales. Including misleading discounts, urgency-inducing timers and gamified elements like “Lucky Draws” and “Shake & Win,” dark-pattern tactics are designed to encourage quick, often impulsive purchases. For its part, leading up to Black Friday, Shein offered up to 60% off and free shipping, and encouraged first-time buyers to engage with a slot-machine-style graphic for...

Black Friday drove a record $10.8 billion in US online sales

On Black Friday, U.S. consumers spent a record $10.8 billion online, marking a 10.2% increase from 2023. Mobile sales accounted for 55% of all online transactions, according to data platform Adobe Digital Insights. Meanwhile, in-store foot traffic was down by 3.2%, according to insights agency RetailNext — there was a more significant dip of 7% in the Midwest. “Consumers have become more comfortable with [using] mobile shopping and chatbots, and this helped to prop up online growth for Black Fri...

Why Never Fully Dressed is promoting resale shopping for Black Friday

Black Friday has long been synonymous with deep discounts and chaotic shopping sprees. But this year, British fashion brand Never Fully Dressed is taking a different approach that aims to infuse purpose and avoid the hectic mood associated with the season.Known for its playful prints and inclusive sizing, offering U.K. sizes 6-28, Never Fully Dressed opened a pop-up outlet store on November 1 that will remain open until December 15. The store, located in East London, is stocked with sample piec...

Fashion Briefing: How Puma turned the Las Vegas Grand Prix into a major brand moment

Puma is using the Las Vegas Grand Prix, held from November 21-23, as a high-profile platform to connect with the motorsport community and broaden its reach.Kicking off the event, on Wednesday, Puma opened a 25,000-square-foot flagship store on the Las Vegas Strip. The brand has a decades-long relationship with motorsport.“We started [to invest] in motorsport in the mid-‘80s, and have since continued,” said Tara McRae, Puma’s svp of marketing and brand strategy. “This isn’t just a moment for us —...

Michael Kliger, Mytheresa | Glossy 50 2024

In a year marked by significant changes in luxury retail, Michael Kliger, CEO of Mytheresa, has managed to lead remarkable growth and transformative moves. Mytheresa, a luxury fashion e-tailer, has bucked the industry trend of slowing sales, reporting consistent growth each quarter in 2024. 


In the fiscal year ending September 30 2024, Mytheresa saw a net sales increase of 9.8% to €840.9 million ($889.5 million), a testament to Kliger’s focus on high-end clienteling and exclusive experiences....
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