GLOSSY

How Farm Rio customizes its products and operations for each market

According to CEO Fabio Barreto, Brazilian fashion brand Farm Rio’s secret to consistent growth, and reaching $100 million last year, has been customizing its processes for each of its focus markets.


In Brazil, the 27-year-old brand has over 100 stores and more than 2,000 points of distribution. Its international business, which is run separately, from New York, includes flagship stores in SoHo and Brooklyn in New York, Venice Beach and Melrose Avenue in Los Angeles, Miami, London, and Paris....

Fashion Briefing:  Substack is boosting sales for young brands

In this week’s briefing, inside Substack’s growth as a revenue driver for summer dress brand Ciao Lucia. Plus, insights on how a luxury brand should work with its artisans, exclusive research on Prime Day, funding news and executive shifts to know.As the digital landscape continues to evolve, brands are exploring new platforms to engage with their audiences and drive sales. Subscription-based newsletter platform Substack has emerged as a powerful tool for direct-to-consumer clothing brand Ciao L...

Why David Yurman is getting into sports marketing

Luxury jewelry brand David Yurman has tackled the sports marketing opportunity through new partnerships with professional basketball stars.David Yurman’s new partnerships, announced July 9, mark the brand’s first long-term collaborations with NBA players. They include Kyle Kuzma of the Washington Wizards, D’Angelo Russell of the L.A. Lakers, Jalen Green of the Houston Rockets, Jaime Jacquez Jr. and Kevin Love of the Miami Heat, Josh Hart of the N.Y. Knicks and Seth Curry of the Charlotte Hornets...

Burberry is Europe's latest victim of layoffs and restructuring

On July 7, it was reported by the British publication The Telegraph that Burberry was preparing to cut hundreds of jobs as part of a 45-day restructuring consultation following a sharp decline in the company’s stock market value. As of July 15, the brand has replaced CEO Jonathan Akeroyd with Joshua Shulman, who was previously CEO at Coach.“Burberry is an extraordinary luxury brand, quintessentially British, equal parts heritage and innovation,” Schulman said in a statement to the press. “I look...

How Aldo has leveraged comfort technology to boost its post-pandemic sales  

In 2022, Canadian footwear brand Aldo introduced Pillow Walk, a proprietary comfort technology for its shoes. Originally launched in a limited number of styles, Pillow Walk is now featured in about 75% of Aldo’s men’s and women’s shoes.Incorporating dual-density foam, the Pillow Walk technology is designed to enhance impact absorption, rebound response, stability and support when walking, with a molded sock foam providing extra padding at the ball and heel of the foot. According to Aldo, its inc...

Plastic Free July: Brand alternatives to plastic materials and packaging are on the rise

Fashion brands including Toms, Burton, and Florence Marine X are pioneering efforts to find sustainable alternatives to plastic and set new standards for the industry.Microplastics, or tiny particles shed from synthetic textiles and products, are a growing concern in the fashion industry. Clothing microfibers significantly contribute to marine pollution, according to conservation agency Ocean Wise. And research from the European Environment Agency shows that plastic microfibers and nanofibers co...

Why beauty brands are betting on Roblox-based phygital commerce

Beauty brands have a unique advantage, when it comes to phygital commerce on Roblox. E.l.f. Beauty is leaning in by launching a virtual kiosk within its existing E.l.f. UP! in-game experience. The kiosk, introduced on July 1, sells exclusive physical products like the E.l.f. UP! Pets Hoodie and popular skin-care items. Through the kiosk, users can purchase real-world E.l.f. products while engaging in an immersive virtual environment. For the connected items sold through the kiosk, buyers receive...

Fashion Briefing: How Farm Rio and Marimekko leveraged signature prints to boost sales

In this week’s briefing, the power of prints and Fourth of July sales. Plus, exclusive research, funding news and executive shifts to know.Brands including Versace, Missoni, Pucci, Burberry, Kenzo, Marimekko and Diane von Fürstenberg have leveraged distinctive prints to build strong brand identities and attract loyal customer bases. Including a print within major brand codes offers fashion brands significant advantages, in terms of expansion through new categories and collaborations in a market...

On and Hoka are gaining market share, as Nike reports sales declines

Over the last year, sneaker brands On and Hoka have continued to see growth, while the sector’s biggest giant, Nike, has experienced sales declines.

Nike’s fourth-quarter earnings, reported on Thursday, showed a year-over-year revenue decrease of 1.7% for the quarter, to $12.61 billion. In addition, its annual results revealed the company’s slowest sales gain in 14 years.

With their fast innovation cycles, close connection to younger customers and smart supply chain practices, On and Hoka are

Inside London-based David Koma's expansion to menswear

More womenswear brands are expanding to menswear, which, according to analysts, is a more stable market.

Fifteen-year-old David Koma launched its first menswear collection at Men’s Fashion Week in Milan on June 20. “Expanding into menswear feels like a natural step, completing my dream of ‘Club Koma,’” the brand’s namesake designer said, referencing his concept of a brand world. “Designing with my male friends in mind broadens the inclusivity and reach of my creative vision, inviting new voices

Shein confidentially files for IPO in London without support of the British Fashion Council

Shein confidentially filed on the London Stock Exchange on Monday. The company filed papers with Britain’s Financial Conduct Authority (FCA) in early June, initiating the process for a potential London listing later this year, according to Bloomberg.

Valued at $63 billion, Shein had initially considered listing in New York but faced opposition from U.S. lawmakers. The company’s decision to list in London comes amid a backdrop of high digital marketing expenditures industry-wide and strategic ad

Inside Walmart's plan to sell its private-label brands on Roblox

Walmart is expanding its presence in the virtual world by promoting and selling its private-label brands on Roblox.

A Roblox activation centered on Walmart’s Gen Z-focused No Boundaries brand will kick off in July, alongside the brand’s relaunch in stores and online. The relaunch of the $2 billion brand was announced on June 13.

This Roblox investment is part of Walmart’s broader effort to reach Gen Z and build brand engagement in innovative ways. Walmart strategized to ensure the No Boundarie

Fashion Briefing: The Hamptons are becoming a year-round fashion hub

This week, a look at how The Hamptons are becoming an evergreen retail location for brands. Also, a guide to keeping a tight financial grip on your brand, a new funding round and executive shifts to know.

For summer, the Hamptons have welcomed a variety of new luxury and niche fashion brands. They include celeb-favorite Staud, Khaite, Gucci with its refreshed ocean-inspired store and the sustainable fashion lines sold at Road to Nowhere. Me + Em, Veronica Beard and Balmain, with its resort-wort

Morilee CEO Terri Eagle on how social media is changing the bridalwear industry

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →

Founded in 1953, the bridal brand Morilee has become known for gowns catering to a wide range of bridal styles. Over the years, the brand has expanded its global presence, now selling through more than 2,500 retail partners.

In 2018, Terri Eagle took over as CEO, bringing experience from leading roles at fashion br

Inside Arc'teryx's big investment in circular fashion

Vancouver-based apparel brand Arc’teryx has been a pioneer in the circular fashion space, implementing programs for clothing repair, resale and related standardization. The 35-year-old brand has strived to ensure longevity for its products since its early days.

Through the company’s 3-year-old ReBird by Arc’teryx program, which includes ReCare, ReGear and ReCut initiatives, Arc’teryx encourages proper maintenance, resells pre-owned items and upcycles leftover materials, respectively. While the

Luxury Briefing: How Roberto Cavalli is targeting a new generation of shoppers

This week, a check-in on Roberto Cavalli, which had its heyday in the ‘90s. Plus, a new members-only app aims to give off-price luxury shopping a refresh, and new data shows new interest in London Fashion Week Men’s.

Even before the April passing of its iconic namesake founder, Roberto Cavalli, luxury fashion brand Roberto Cavalli had started to undergo a brand transformation. Under the leadership of CEO Sergio Azzolari, who joined the company in March 2023, Roberto Cavalli is making moves to a

Why Champion is partnering with rising boxing star Fran Hennessy

Champion’s new collaboration with 19-year-old Fran Hennessy aligns with the company’s goal of supporting and amplifying the voices of rising sports stars, with a focus on Gen Z athletes. The boxing champion, who is one of the most promising U.K. talents in the sport, is preparing for the biggest fight of her career on June 15 at Selhurst Park, London.

Fashion brands are increasingly showing interest in boxing. Imtayaz Qassim, Bespoke Boxing brand founder, said that Off-White and Dolce & Gabbana

Fashion Briefing: AI and personalization led conversations at Shoptalk Europe

This week, a look at highlights from Shoptalk Europe, where the main topic of conversation was the adoption of AI and personalization strategies by major fashion retailers, and the trend of brands evolving into entertainment companies. The event, which concluded on Wednesday, was a hub of insights and innovations from industry leaders including Zalando, Amazon and H&M.

Shopping is about to get a more personal touch, as brands look at AI that curates your cart like it’s been snooping on your Pin

Kiko Milano’s CEO on expanding to the US and targeting Gen Z

Kiko Milano has undergone a significant transformation over the last three years. Along with adapting to changing consumer behaviors and expanding its global footprint, it’s changed its name from Kiko Cosmetics Milano to Kiko Milano.

The Italian beauty brand, which was acquired by L Catterton in April of this year, last reported revenue of $724 million in 2022. Its Smart Fusion lipstick accounts for 12% of sales, and it recently expanded into the skin-care and hair-care categories. In May, it a

The Global Fashion Summit 2024: Lofty goals but limited progress

To mark its 15-year anniversary, the Global Fashion Summit, held in Copenhagen from May 21-23, showcased ambitious themes and launched new initiatives. However, beneath the surface of its celebratory veneer, the Summit highlighted critical gaps in the fashion industry’s journey toward sustainability and inclusivity. This year’s theme, “Unlocking the Next Level,” aimed to chart a bold course for future actions, yet it became clear that the fashion industry still grapples with substantial challeng

Weekend Briefing: More fashion brands are closing

Last week, the fashion industry saw significant developments, including the closure of The Vampire’s Wife due to challenging economic conditions. This follows the struggles of other U.K. brands including Ted Baker. Meanwhile, Shein is making moves to ensure the success of its London IPO by approaching prominent figures, including former Chancellor Sajid Javid, for help. In addition, fashion events like the Cannes Film Festival have become platforms for political statements amid the Israel-Hamas

Gymshark is building an inclusive athleisure brand, from headbands to hijabs

In the ever-evolving world of athleticwear, inclusivity and cultural sensitivity are becoming paramount for brands. British athleisure brand Gymshark has taken a significant step toward inclusivity by introducing a hijab into its athleticwear line for $30, available globally.

The move taps into a substantial and underserved market segment. According to the World Economic Forum, there are 800 million Muslim women globally. Many of these women wear the hijab and are looking for activewear that ac

Luxury Briefing: The growing Middle Eastern market presents opportunities and challenges for luxury

This week, we take a look at the growing luxury brand opportunity in the Middle East, including what customer service and retail strategies are working for retailers and brands in the region. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

The Middle East, particularly Saudi Arabia, represents a burgeoning market for the luxury fashion and beauty sectors, marked by a young, vibrant and increasingly affluent demographi

Is Shein hijacking TikTok with fake voices and deceptive bots?

On Tuesday, actress Scarlett Johansson issued a statement addressing OpenAI’s use of an AI voice that closely resembles hers. Last September, Johansson declined an offer from OpenAI to provide her voice for its system, which is used primarily by customers with the latest GPT-4o.

In the statement, Johansson said she was shocked to hear the resemblance in the company’s latest demo of the GPT-4o model​. Soon after, OpenAI announced it would pause the use of this particular voice, known as “Sky.” T
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