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Shiseido launches generative art collection at Miami Art Week

Japanese beauty brand Shiseido is unveiling a Future Reflections collection of 1,872 unique generative artworks at Miami Art Week. Generative art is made using an autonomous system, such as AI. The number of artworks reflects the brand’s founding year and the design is inspired by the brand and has links to its Future Solution LX product collection that launched in 2017.

The Miami event is expected to bring over 30,000 people to Miami from December 4-10. Other beauty brands with a presence this
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Fashion Briefing: The year of the savvy BFCM shopper

This week, a look at the Western-style standoff between customers and brands for the best BFCM discounts, and the ways customers are getting savvier. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Customers are getting merciless on Black Friday as the purchase standoff between brands and retailers intensifies. This year, many customers held out for Cyber Monday for the best deals.

Customers are increasingly deal-hun
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How TikTok Shop won brands and customers during BFCM

For fashion and beauty brands in the U.S., attempts at livestreaming have been hit or miss. However, with TikTok Shop promoting discounts of up to 60% off for Black Friday and Cyber Monday, many brands decided to rise to the challenge and go live.

Beauty brand Trio Beauty opted into TikTok Shop’s BFCM campaign, which involved registering to be included in TikTok-subsidized discounts of up to 30% for beauty. The brand has 24,700 followers on TikTok and does $12 million in annual sales.

Before t
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British retail outlook worsens ahead of the holidays, even for luxury brands

British retail sales volumes continued to fall in October, serving as another warning sign for the economy as the U.K. teeters on the brink of a recession.

“Brands have been feeling this softness in sales over the last couple of months, and we have all become very used to seeing continued ad-hoc promotions as businesses try to re-balance their excess inventory and revenue forecasts,” said Rebecca Bingley, retail expert and co-founder of London advisory agency Studio Three. “We saw retailers and
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Luxury industry set to reach $1.6 trillion in sales this year

According to a November study by the management consultancy Bain and the Italian luxury association Altagamma, the global luxury market is projected to reach $1.6 trillion in 2023 sales, marking an 8-10% increase from 2022. Growth is set to outpace that of the last few years, with sales surpassing pre-pandemic levels.

“There is a question mark regarding the profitability of brands, both this year and next year,” said Federica Levato, senior partner and EMEA leader of fashion and luxury at Bain,
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Why Australasian beauty brand Emma Lewisham is seeing success in the UK

In September, 4-year-old New Zealand-based skin-care brand Emma Lewisham launched in the U.K. at multi-brand retailer SpaceNK. SpaceNK has been on a mission to expand its selection of skin-care brands from Australasia over the last couple of months as local customers are demanding more advanced sun protection in their skin-care products. Australasia has become an industry leader in advanced sun care, due to the region’s exacting sun-care regulation and clean beauty interest.

Fifty-five percent
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IWC Schaffhausen launches Snap experience, amid the platform's push for luxury partners

Snapchat and Swiss watch manufacturer IWC Schaffhausen have partnered to create a first-of-its-kind virtual shopping experience using Bitmoji, Snap’s customisable avatar. It comes as luxury brands are seeing more opportunity in digital fashion through Snap and Meta.

Through the partnership, as of Monday, Snap users can use the platform’s mixed reality Lens to try on IWC’s Oceana watch, which retails for $11,700, and the Steel Chrono watch, retailing for $8,500. Along with accessing the 3D model
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Fashion Briefing: Can the Anti-Black Friday movement work for customer acquisition?

This week, a look at the evolution of Black Friday strategies, including how younger sustainable brands are addressing the shopping event at a time when customers are hunting for deals. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

This year, brands are using Black Friday to test new retail and marketing strategies. With even massive companies like Walmart expecting more cautious consumer spending this holiday seaso
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P.J. Smith, Humane Society | 50 2023

The Changemakers: These passionate advocates forwarded fashion or beauty for good.

The fur-free movement may have started in the ’90s with brands like Calvin Klein, but it is still far from over. As the director of fashion policy at animal rights company The Humane Society since 2019, P.J. Smith has been at the forefront of ongoing changes, convincing brands to go fur-free for sustainability and economic reasons.

Gucci famously went (mostly) fur-free in 2018, shifting the tide on the luxury br
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Matt Cleary, TikTok | 50 2023

The Trendsetters: The work of these executives and creatives influenced competitors, or the masses.

Matt Cleary leads the enterprise retail sector at TikTok, focusing on ad solutions and partnerships between brands and the platform. The brands range from mass to luxury and include those under the Richemont umbrella which have grown their presence on TikTok in the last year.

With luxury brands known for being slow to embrace new platforms, Cleary said a presence is more important than a perfect
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Chriselle Lim is building the next era of Phlur on storytelling and 'fragrance wardrobes'

It took convincing for Chriselle Lim, now co-founder and creative director of the fragrance brand Phlur, to join the brand in 2021. She said she didn’t think she was prepared to develop a fragrance business while in the midst of a divorce. But by leveraging the brand’s original shopper base and adding new scents inspired by her own moments and memories, the brand’s relaunch has been a success.

Its top-selling scent, “Missing Person,” sold out in two weeks when it launched in 2022. It then earne
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How London’s designers are leveraging luxury members clubs for customer acquisition

Even with luxury growth slowing, luxury clients are still the customers of choice, including for smaller brands that bank on their loyalty. It is reported that a high-end brand’s business often comes from only 20% of its customer base — typically those higher net-worth customers who re-purchase from the brand.

For younger designers, those loyal luxury customers are important. Several designers in London had to cancel or opt out of fashion week in September due to the costs associated with putti
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Alibaba and Tmall are betting on AI to boost Singles Day sales

This year, Alibaba’s strategies for fueling sales on Singles Day, the biggest shopping event in China, include increasing technology integrations and catering to luxury consumers. Singles Day takes place on Saturday, November 11.

This year, Singles Day shoppers are expected to spend more cautiously due to adverse macroeconomic conditions within China, according to the New York Times. Last year, Alibaba decided not to reveal its Singles Day revenue.

Especially to woo luxury shoppers to its Tmal
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Is Stockholm beauty the next Stockholm fashion?

In the Nordic countries of Denmark, Sweden, Norway and Finland, beauty brands are seeing success in DTC and, more recently, retail channels.

Five-year-old influencer-led beauty brand Caia opened its first pop-up at the Swedish NK luxury department store on October 12. According to Swedish publication Breakit, the line to get in snaked around the store. Although the Stockholm-based brand has been courted by department stores for years, it held out for the right venue, said the founder Bianca Ing
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MAC Cosmetics aims to inspire the next generation of trans makeup artists

Through its 29-year-old Viva Glam philanthropic program, MAC Cosmetics has a new initiative focused on educating and inspiring the next generation of trans makeup artists. This comes amid parent company Estée Lauder’s report of declining sales.

“The beauty of MAC having stores all around the country is it’s a safe place, even in rural areas,” said Drew Elliott, global creative director of MAC Cosmetics. According to Elliott, MAC stores and shop-in-shops have come to attract trans and under-repr
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Fashion Briefing: Why the time is ripe for another Belgian fashion era

This week, a look at the burgeoning Belgian design scene and the enduring appeal of the Antwerp Six, and their current impact on American fashion. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Belgian designer Igor Dieryck won three of the five available prizes at the prestigious Hyères International Festival of Fashion, Photography and Accessories in France on October 15 for his “Yessir” collection inspired by hote
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Phoebe Philo's business model is based on limited collections and product drops

Phoebe Philo, the long-awaited namesake brand of the former Céline designer, officially launched on Monday, at 10 a.m. EST. The first collection, called the A1 Edit, consists of oversized leather coats, zip-up trousers, square-toed heeled loafers and angular, ironed shirts, as well as sunglasses and jewelry. The site malfunctioned shortly after the collection launched, and many items have sold out already.

Philo has been determined to stage a comeback on her own terms. She reportedly said that
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TikTok Shop is driving sales for resale companies, even as fakes flood the platform

New social commerce channels are providing new avenues for brands to make money. Among them are TikTok Shop, which launched last month in the U.S. — though its association with fake products is likely impacting its adoption.

For U.S. luxury marketplace MyGemma, which did $30 million in sales last year, TikTok Shop is its second-biggest revenue driver after its own website. The company resells luxury items like handbags and watches through its DTC site and on TikTok, where it has 15,000 follower
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Rowan founder Louisa Schneider on creating an ear-piercing brand for Gen Alpha

After working 20-plus years in investment banking sales and trading with a focus on retail companies, Louisa Schneider was inspired by her daughter to create the brand Rowan in 2018. Schneider realized that the ear-piercing category was focused primarily on fashion and convenience rather than the piercing procedure and healing process.

Since then, the company has focused on a procedure-first approach, with nurses performing its piercings. It leveraged insights from its nurses and medical board
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Google is pushing further into AR beauty

Announced on October 25, Google is bringing the AR beauty features that were formerly only available on its app to its mobile browsing and web experiences. And for the first time, Google is letting customers try on hair color and foundation through augmented reality, and giving beauty brands the opportunity to advertise using ads that include AR. Previously, the app’s AR beauty features were restricted to colored makeup. Most of the changes are set for later this year, with dates still to be det
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What the Farfetch-Richemont deal clearance means for luxury e-commerce

According to the antitrust ruling from the European Union on October 23, Farfetch can proceed with its acquisition of a 47.5% stake in Richemont-owned fashion e-commerce company Yoox Net-A-Porter.

At the time the potential deal was announced in August 2022, Richemont chairman Johann Rupert said the acquisition would be a step towards his ambition of building an “independent neutral online platform for the luxury industry”.

The E.U. decision was one of the biggest contention points holding up a
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How J.Jill is leveraging survey data to cater to its Gen-X audience

J.Jill, the Massachusetts-based fashion brand that caters to women ages 40-plus, has set its sights on better understanding its customers through the use of data. Based on its findings thus far, it’s updated its marketing, developed new products, expanded its size range and refreshed the in-store experience.

In its latest earnings report, released in August, J.Jill reported declining sales of 2.9% for the second quarter. However, it raised its forecast for 2023 earnings before interest, taxes,
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Fashion Briefing: Brands are launching resale as platforms stop accepting unsold inventory

This week, a look at why more brands are launching resale. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Brands are launching branded resale to sell their older pieces. That’s both as marketplaces refocus on sourcing supply from individual sellers and as “archive fashion” gains traction among shoppers.

On July episode of the Glossy podcast, Rati Sahi Levesque, the RealReal’s president and chief operating officer, s
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Exclusive: Alo Yoga launches Alo Atelier luxury collection

Following the launch of a luxury aprés-ski collection at New York Fashion Week in September 2022, activewear brand Alo Yoga is now introducing an expanded line of luxury occasionwear called Alo Atelier.

The collection, which features 30 pieces in cashmere, silk and the brand’s signature Airlift material, launched on October 19, just in time for the holidays. Styles include gowns, vegan faux fur outerwear and loungewear, in prices ranging from $248-$1,900. According to the brand, the collection
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