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Sephora is expanding its recycling and refillables programs

Sephora, a leading name in the global beauty retail sector, is making strides in integrating sustainability into its business practices. Its commitment to sustainability shows up in its efforts around packaging recycling, through its Beauty (Re)Purposed program launched in May 2023, and refillable products — it launched a dedicated program in April 2019.

Last year, in partnership with Pact Collective, Sephora launched Beauty (Re)Purposed in its U.S. and Canadian stores. The program allows consu
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How brands are changing their operations to lower their carbon emissions

This article is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments.

In response to growing environmental concerns, regulators are increasingly asking the fashion industry to calculate and lower its carbon footprint. The “footprint” reveals the greenhouse gas emissi
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LePrix establishes offices in Japan amid the market's rising resale demand

The fashion resale market in Japan is experiencing robust growth, driven by evolving consumer attitudes toward sustainability and the increasing appeal of unique, vintage and luxury items.

Cultural acceptance of secondhand goods is rising in the market, particularly among younger consumers who see pre-owned items as a way to express themselves while being eco-conscious. Secondly, the affordability of resale items has become attractive amid rising costs of living, especially for high-quality or
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How brands are preparing for new regulations on products and processes

This article is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments.

The fashion industry is undergoing a significant transformation as new sustainability-linked regulations demand greater transparency and sustainability. From global initiatives to country-specific
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How greenwashing became the fashion marketer's biggest concern

This article is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments.

In the increasingly environmentally conscious marketplace, the term “greenwashing” has emerged as a critical concern. Greenwashing occurs when a company misleads consumers about the environmental b
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Fashion Briefing: How brands are getting involved with the 2024 Olympics

This week, an in-depth look at brands’ Olympics strategies, plus, the current challenges around AI, the latest funding rounds, new executive shifts and other news to know.

It’s gearing up to be a summer of Paris and sports with the 2024 Summer Olympics starting on July 25. This week marks 100 days until the start of the event.

Ticket sales for the Paris Olympics have been strong, with over 7 million tickets sold as of early 2024, according to intelligence platform Smith Travel Research. The ci
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Maison Margiela aims to drive loyalty with new phygital product launch

This week, both Maison Martin Margiela and the digital fashion startup Mmerch launched web3 products catered to collectors.

On Wednesday, Maison Margiela launched the public mint for its MetaTABI NFT. Its iconic split-toe boot was transformed into a digital product offering exclusive benefits for the brand’s luxury clientele. Sold on the digital fashion e-tailer The Fabricant, 1,500 NFTs are being offered for $616 each, while 15 are being offered for $8,400 each. Those making the larger investm
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Rixo embarks on U.S. expansion with new website and pop-up shop

Nine-year-old fashion brand Rixo is expanding its global footprint by launching a pop-up shop in SoHo, New York on April 22. The U.K.-based brand — known for occasion dresses including wedding guest looks — plays in a space similar to Reformation, albeit with a distinct retro British aesthetic.

“The U.S. customer base is our second biggest and it’s growing week-on-week,” said Henrietta Rix. In the U.S., the brand sells at Saks, Revolve, Shopbop and Elyse Walker. In 2023, it launched a U.S. e-co
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Will brands move to a no-marketing approach?

This story is part of Glossy’s Return to Analog series, focused on the fashion and beauty brands embracing all things analog and retro, including those eschewing social media marketing or AI and those embracing traditional crafts or print media.

In an era where a brand’s message is often lost on noisy digital channels, a group of fashion brands is shifting toward analog marketing methods and reversing old notions about effective marketing. Brands targeting niche audiences are seeing the most su
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How PatBo is using limited-edition styles to grow its DTC business

Brazil-based fashion brand PatBo is laying the foundation for a strong U.S. community through a newly opened Miami store specializing in limited-edition pieces.

PatBo, which has 1 million Instagram followers, has seen over 30% year-over-year revenue growth since its inception in 2012. The brand quickly became known for its unique designs, which include dresses with detailed embroidery and summery separates inspired by Brazilian culture. Its prices range from $100 for swimwear to over $1,000 for
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Fashion Briefing: Film x fashion collaborations are now luxe

This week, a look at eyewear brand Selima Optique’s strategy for creating sell-out glasses in collaboration with the Oscar-winning film “Poor Things.” Plus, the trends inspired by Beyoncé’s “Cowboy Carter” album and the executive shifts announced this week.

Shoes, bags and … eyewear? The glasses category has rapidly grown in recent years, and geeky glasses are set to be among the trends of the year, thanks to Bella Hadid and TikTok. The eyewear market is currently estimated to be worth $35 bill
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Influencer-founded Represent enters brick-and-mortar with LA store

Thirteen years ago in Manchester, England, brothers George and Mike Heaton launched fashion brand Represent online with a focus on graphic T-shirts catered to the local streetwear community. On March 30, they’ll open their first store in L.A., which they’ll follow up with a store in Manchester in the summer, followed by another store in London later this year. They plan to open two stores a year going forward.

One of the largest influencer-founded brands that has come out in the U.K., based on
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Fashion's use cases for the Apple Vision Pro are evolving

On February 2, brands and retailers including MyTheresa, E.l.f Cosmetics and Alo Yoga launched the first fashion experiences for the Apple Vision Pro, a mixed reality headset from Apple. Nearly two months in, those experiences are getting more sophisticated.

“We found that doing things just for the sake of being unconventional is not the answer,” said Greg Schwartz, president and COO at StockX. The luxury resale platform launched a shopping experience on the device on March 6. “Doing things tha
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Golden Goose's investment in product repairs and customization is paying off

Golden Goose’s five Forward stores, which offer a range of services including product repairs, have been key to driving the demand for the brand as it ingrains customizable design and longevity into its customer journey.

The company, known for its “worn-in” footwear aesthetic, opened two new Forward stores in 2023, including its second Miami store and a location in Paris. It already had Forward stores in NYC’s SoHo, as well as in Dubai and Milan.

The Forward stores offer a range of features ba
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How French Republicans are battling against Shein and Temu

With the French and European elections happening in June, French Republicans are trying to sway voters by targeting Shein and its production practices. Some are taking to TikTok to promote the most recent bill dubbed the “fast fashion tax”.

The proposed legislation, called “loi 2268”, which was passed by the center-right political party Horizona through the lower Assembly on March 14, now has to go through the French Senate next spring. It was promoted by Antoine Vermorel-Marques, right-wing MP
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Fashion Briefing: More mass brands are prioritizing experiential retail

This week, we delve into H&M’s retail strategy in the U.S. which has seen some shifts as the brand aims to evolve its retail presence. Consider this new-format Fashion Briefing your week’s snapshot of the industry, providing updates in areas including executive moves and funding rounds. Let me know what you think at zofia@glossy.co

H&M is diving into experiential, localized retail in the U.S.

For large fashion retailers, differentiation can be difficult. For its part, H&M has recently struggle
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Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →

In 2016, Neil Morgan discovered outdoor apparel brand Filson through a pop-up store in New York City and the fashion blog A Continuous Lean. Morgan was instantly drawn to the brand’s heritage and quality, and that same year, he joined the Filson team as a part-time sales associate in Seattle. He then worked his way
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How AI is fueling Mango's $3.4 billion business

Fashion retailer Mango has been creating machine learning platforms since 2018. This year, the retailer is prioritizing the use of AI to enhance the capabilities of its workforce as it anticipates a market shift toward use of the technology.

Currently, Mango has 15 different digital intelligence platforms, covering everything from pricing to personalization. Moving forward, Mango will use the technology to facilitate better in-house efficiencies and creativity through multiple tools, as it aims
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With new expansion, Ulta Beauty's Beauty Drop-Off becomes largest US beauty store take-back program

In collaboration with the packaging waste solutions non-profit Pact Collective, as of Monday, Ulta Beauty has rolled out an expansion of its in-store take-back initiative to its more than 1,350 U.S. stores. The company and Pact first piloted the program, dubbed Beauty Drop-Off, in 2023. At the time, take-back services were introduced in 90 of its stores.

Beauty product packaging most often ends up in landfills, and Ulta believes the new access to its take-back program will help customers shift
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Fashion Briefing: Offering in-store product repairs is a growing trend

In this week’s briefing, a look at the growing repair space in footwear and the opportunity for customer loyalty through in-store repairs. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Since the launch of French footwear brand Veja’s “Clean, Repair, Collect” program in 2020, the brand has repaired 20,000 sneakers and shoes from its own and other brands. After the initial success of the repair service in its store in
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Renude aims to democratize dermatologists' services in the UK

U.K.-based Renude launched in 2020 as an AI service for customers looking for personalized, dermatology-led skin care. After 100,000 signups and an Innovate U.K. grant for R&D, the company is now building up a B2B offering, as well as launching an AI skin-care natural language chat service later this year.

The company launched by offering dermatology-focused AI skin-care analysis services, both to fill in for the lack of dermatologists in the U.K and to combat misleading skin-care information o
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The Renewcell post-mortem, with chief commercial officer Tricia Carey

The world’s biggest textile-to-textile recycler, based on volume, Sweden-based Renewcell filed for bankruptcy on February 25. But the story of its demise started much earlier and points to wider issues within the fashion industry and its lack of readiness to tackle post-consumer material innovation.

Renewcell’s business model was based on taking in discarded clothing and cotton from brands and turning it into Circulose, which could then be used to make new clothing items. The company had large
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How brands battled for attention at Paris Fashion Week

Marketing a fashion show has never been more important. So, at Paris Fashion Week, which wrapped on Wednesday, 108 brands vied for attention from brands, buyers and the public on social media and beyond. While viral moments were all the rage two years ago, strategies are becoming more sophisticated as brands hone in on the unique qualities that help them stand out.

The “experience” of the fashion show is, of course, a big part of the play. “The luxury industry is moving from a product-driven in
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Fashion Briefing: The European Fashion Alliance is seizing control of local sustainability policies

In this week’s briefing, a look at the future of European sustainability policy, based on conversations at the European Fashion Alliance conference in Brussels. Plus, how Renewcell’s bankruptcy fits in. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Have you heard of the European Fashion Alliance? Not surprisingly, the European organization, which was formed in 2017 and legally registered last year, has been keeping
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