
Fashion Briefing: J.Crew is betting on global activations amid rising American interest in Europe
In this week’s Fashion Briefing, a look at J.Crew’s focus on Europe, which aligns with consumers’ interests. Also, early insights from Prime Day and back-to-school, executive moves at Parker Thatch and Vuori, and news to know. Southampton and Nantucket remain staple locations for fashion brands to activate in the summer, offering valuable yet predictable opportunities to connect with consumers. But J.Crew is taking an expanded, global approach. As American interest in European lifestyles grows —...