The grooming boom: Men are finally buying skin care for themselves
Men are no longer passive about their grooming routines. They’re now actively buying skin care for themselves and gifting it, too. For brands such as Dove Men+Care and Axe, both part of Unilever and each bringing in over $1.08 billion (€1 billion) in revenue, the business case is clear: Men’s grooming is transitioning from function to lifestyle. “The cliché that men who care [about skin care] represent a small, select group is gone,” Augusto Garzon, global brand vp for Unilever’s men’s personal...