Universal Standard’s x Abisola collab makes a business case for size inclusion amid the GLP-1 boom
As GLP-1 drugs alter customers’ bodies and shopping habits, Universal Standard is betting that fluctuating sizes make inclusive fashion more relevant, not less.The brand launched US x Abisola, a seven-piece capsule created with London-based creative director Abisola Omole, in September. Priced from $150-$225 and spanning sizes 00-40, it includes tailoring, knitwear and separates designed to work as a wardrobe.Nearly 60% of the collection’s first-week unit sales on Universal Standard’s U.S. DTC s...