1 month in, Abercrombie's test with Sperry proves the potential of A&F footwear
One month after Abercrombie & Fitch launched its Sperry collaboration, the retailer is confident that footwear can become a bigger part of its growth strategy.The collection, released April 9, reunited Abercrombie with a brand it first helped introduce to American shoppers in the 1930s, when Paul Sperry secured one of his first major wholesale orders from the retailer. This time, the partnership includes seven apparel styles, priced from $55-$150, and five footwear styles based on Sperry’s Authe...