GLOSSY

Fashion's use cases for the Apple Vision Pro are evolving

On February 2, brands and retailers including MyTheresa, E.l.f Cosmetics and Alo Yoga launched the first fashion experiences for the Apple Vision Pro, a mixed reality headset from Apple. Nearly two months in, those experiences are getting more sophisticated.

“We found that doing things just for the sake of being unconventional is not the answer,” said Greg Schwartz, president and COO at StockX. The luxury resale platform launched a shopping experience on the device on March 6. “Doing things tha

Golden Goose's investment in product repairs and customization is paying off

Golden Goose’s five Forward stores, which offer a range of services including product repairs, have been key to driving the demand for the brand as it ingrains customizable design and longevity into its customer journey.

The company, known for its “worn-in” footwear aesthetic, opened two new Forward stores in 2023, including its second Miami store and a location in Paris. It already had Forward stores in NYC’s SoHo, as well as in Dubai and Milan.

The Forward stores offer a range of features ba

How French Republicans are battling against Shein and Temu

With the French and European elections happening in June, French Republicans are trying to sway voters by targeting Shein and its production practices. Some are taking to TikTok to promote the most recent bill dubbed the “fast fashion tax”.

The proposed legislation, called “loi 2268”, which was passed by the center-right political party Horizona through the lower Assembly on March 14, now has to go through the French Senate next spring. It was promoted by Antoine Vermorel-Marques, right-wing MP

Fashion Briefing: More mass brands are prioritizing experiential retail

This week, we delve into H&M’s retail strategy in the U.S. which has seen some shifts as the brand aims to evolve its retail presence. Consider this new-format Fashion Briefing your week’s snapshot of the industry, providing updates in areas including executive moves and funding rounds. Let me know what you think at zofia@glossy.co

H&M is diving into experiential, localized retail in the U.S.

For large fashion retailers, differentiation can be difficult. For its part, H&M has recently struggle

Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →

In 2016, Neil Morgan discovered outdoor apparel brand Filson through a pop-up store in New York City and the fashion blog A Continuous Lean. Morgan was instantly drawn to the brand’s heritage and quality, and that same year, he joined the Filson team as a part-time sales associate in Seattle. He then worked his way

How AI is fueling Mango's $3.4 billion business

Fashion retailer Mango has been creating machine learning platforms since 2018. This year, the retailer is prioritizing the use of AI to enhance the capabilities of its workforce as it anticipates a market shift toward use of the technology.

Currently, Mango has 15 different digital intelligence platforms, covering everything from pricing to personalization. Moving forward, Mango will use the technology to facilitate better in-house efficiencies and creativity through multiple tools, as it aims

With new expansion, Ulta Beauty's Beauty Drop-Off becomes largest US beauty store take-back program

In collaboration with the packaging waste solutions non-profit Pact Collective, as of Monday, Ulta Beauty has rolled out an expansion of its in-store take-back initiative to its more than 1,350 U.S. stores. The company and Pact first piloted the program, dubbed Beauty Drop-Off, in 2023. At the time, take-back services were introduced in 90 of its stores.

Beauty product packaging most often ends up in landfills, and Ulta believes the new access to its take-back program will help customers shift

Fashion Briefing: Offering in-store product repairs is a growing trend

In this week’s briefing, a look at the growing repair space in footwear and the opportunity for customer loyalty through in-store repairs. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Since the launch of French footwear brand Veja’s “Clean, Repair, Collect” program in 2020, the brand has repaired 20,000 sneakers and shoes from its own and other brands. After the initial success of the repair service in its store in

Renude aims to democratize dermatologists' services in the UK

U.K.-based Renude launched in 2020 as an AI service for customers looking for personalized, dermatology-led skin care. After 100,000 signups and an Innovate U.K. grant for R&D, the company is now building up a B2B offering, as well as launching an AI skin-care natural language chat service later this year.

The company launched by offering dermatology-focused AI skin-care analysis services, both to fill in for the lack of dermatologists in the U.K and to combat misleading skin-care information o

The Renewcell post-mortem, with chief commercial officer Tricia Carey

The world’s biggest textile-to-textile recycler, based on volume, Sweden-based Renewcell filed for bankruptcy on February 25. But the story of its demise started much earlier and points to wider issues within the fashion industry and its lack of readiness to tackle post-consumer material innovation.

Renewcell’s business model was based on taking in discarded clothing and cotton from brands and turning it into Circulose, which could then be used to make new clothing items. The company had large

How brands battled for attention at Paris Fashion Week

Marketing a fashion show has never been more important. So, at Paris Fashion Week, which wrapped on Wednesday, 108 brands vied for attention from brands, buyers and the public on social media and beyond. While viral moments were all the rage two years ago, strategies are becoming more sophisticated as brands hone in on the unique qualities that help them stand out.

The “experience” of the fashion show is, of course, a big part of the play. “The luxury industry is moving from a product-driven in

Fashion Briefing: The European Fashion Alliance is seizing control of local sustainability policies

In this week’s briefing, a look at the future of European sustainability policy, based on conversations at the European Fashion Alliance conference in Brussels. Plus, how Renewcell’s bankruptcy fits in. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Have you heard of the European Fashion Alliance? Not surprisingly, the European organization, which was formed in 2017 and legally registered last year, has been keeping

The brand opportunity in Roblox hair is heating up

Roblox hair items are proving to be a hot commodity.

Hair resale on the platform is growing, with items being resold for 97% more than the original selling price. Five hundred units of virtual hair designed by a creator sold out when originally sold for 79 Robux. They are now reselling for about 3,000 Robux, which is the equivalent of $30.

“To see this [item] re-selling for the price of a real-life haircut shows me consumers and users on Roblox care about what hair they invest in for their ava

In 2024, 'omnichannel' is data-driven and personalized

Companies including online the wholesale marketplace Faire and the London concept store Lone Design Club are increasingly using data to drive their strategic decisions.

For its part, Lone Design Club is leveraging data analytics to optimize its store footprint by analyzing foot traffic, sales data per location and local customer demographics. The 6-year-old company has leased 100 retail spaces as pop-ups to thousands of U.K.-based brands. It also manages their merchandising in its stores based

Why jewelry brand Bario Neal is spending 60% more on packaging per sale

Jewelry brand Bario Neal is betting big on creating custom jewelry keepsakes as opposed to disposable packaging.

Last year, luxury brands including U.K.-based jewelry brand Gerrard and luxury giant Boucheron, invested in reusable packaging, tailoring the packaging to reflect their brand image. Gerrard used blue zippable leather boxes, while Kering-owned Boucheron used silver boxes with metalwork on the lids. For its part, Bario Neal rolled out its own iteration of luxury customized packaging th

Wrangler launches NFC-tagged archival pieces and connected content hub

Launched on February 22 to Wrangler NFT holders, Wrangler collaborated with vintage clothing brand MNTGE to create a blockchain-integrated line of vintage Wrangler clothing. The collection featured 60 pieces with phone-scannable near-field communication tags. The tags offer traceability and access to exclusive brand content.

The collaboration, which was showcased at the February 22 Future Fashion Summit in Paris, took six weeks to pull together, including thrifting the items from Parisian vinta

Fashion Briefing: How sneaker labs and incubators are changing the industry

This week, a status check on the sneaker industry as traditional players including Nike and Adidas slow down. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

With both Nike and Adidas seeing dips in third-quarter sales, of 5% and 6.4% year-over-year, respectively, there is a growing white space of underserved areas of the sneaker industry. Just this week, it was reported that Nike will lay off 1,600 staff members acro

Shiseido's Ulé is among first beauty brands to launch digital product passports

On Tuesday, Ulé, the French beauty brand launched in 2022 by Shiseido Company, announced that its newest product, the C-Bright serum launched last week, now comes with a digital product passport.

Digital product passports act as virtual profiles for tangible goods. For Ulé’s serum, the DPP will detail everything from its ingredient composition to the processes behind its manufacturing processes, granting consumers and stakeholders a clear view of its lifecycle. This move is intended to drive mo

How UK designers should cope with the recession

London Fashion Week wrapped on Monday with shows from Susan Fang, Di Petsa and Burberry, among others. Days prior, the U.K. officially entered a recession. The latest data from the Office for National Statistics revealed a 0.3% decrease in the UK’s GDP for the final quarter of 2023. This downturn was reportedly driven by a decrease in consumers’ discretionary spending.

The local economy has impacted some brands more than others. For its part, industry giant Burberry presented its fall collectio

Inside London Fashion Week: David Koma tackles accessories, designers leverage AI

Accessories have been a growing brand focus on runways and in earning calls over the last year, and the London catwalks built on the trend. Designers including Simone Rocha and David Koma expanded their accessories offerings for fall 2024.

Koma, who is best known for his embellished eveningwear and celebrity fans, has recently leaned into accessories. His 15-year-old namesake brand’s latest collection features new XXL evening bags covered in marabou feathers. The brand, which sells its eveningw

Inside Gymshark’s development of the first wig-proof gym headband

With its Diffuse Sweat headband set to launch in the U.S. this month, 12-year-old British fitness brand Gymshark brought insights from its diverse team and their experiences into product development. The product launched in the U.K. and the E.U. on February 15, followed by the U.S. on February 19.

“Like all Gymshark products, and particularly within our women’s category, we aim to give the community one less thing to think about when heading to the gym,” said Rochelle Mills, Gymshark’s senior d

LFW designer Patrick McDowell: 'It's hard running a brand — many designers are struggling'

Ahead of their runway show on Saturday night, which will be held in collaboration with the Guildhall School of Music in London, designer Patrick McDowell sat down with Glossy for a London Fashion Week edition of the Glosst Podcast.

On the podcast, McDowell discusses their new business model focused on limited, made-to-order pieces, their brand’s work-life balance approach and their take on “quiet luxury.” They also shared the challenges for London Fashion Week brands, when it comes to inclusive

As London Fashion Week celebrates 40 years, the BFC turns to supporting phygital designers

London Fashion Week kicked off on Friday. It is a big year for the city, fashion-wise, as the British Fashion Council, which runs the local fashion week among other fashion events and programs, celebrates its 40th birthday.

Since its inception in 1984, London Fashion Week has become known for providing a platform for emerging designers, including Alexander McQueen — though the late designer’s namesake brand now shows in Paris. It’s also helped to bolster the careers of Simone Rocha and Edward C

NYFW Briefing: Collina Strada's Hillary Taymour on the cost of fashion shows

A big conversation around New York Fashion Week this season was whether fashion shows are worth it, with designers including Willy Chavarria and Jackson Wiederhoeft recently revealing to the Cut the costs of creating a collection, making patterns and putting on a show.

For young and independent brands, investing in an NYFW show often creates significant financial pressure. Hillary Taymour, the designer behind 15-year-old Collina Strada, has previously been outspoken about the high costs of runw
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