Wolf & Badger is positioning itself as an anti-Saks to brands seeking new sales channels
For much of the last decade, independent fashion brands could scale with little more than a Shopify site and a social following. But that model is breaking down. Tariffs, tighter enforcement of de minimis rules and the collapse of once-reliable retail partners are pushing brands toward platforms that can shoulder operational complexities. That includes Wolf & Badger, a 16-year-old marketplace focused on emerging designers.The U.K.-based marketplace now receives 300-400 inquiries per month from b...
