From UGC to R&D: POV Beauty's Ani Hadjinian on leveraging community for every product launch
Ani Hadjinian spent most of her career helping shape some of beauty’s most recognizable brands, including Bobbi Brown, Estée Lauder, Tom Ford Beauty and Augustinus Bader. Now, as CEO and co-founder of POV Beauty, which launched in March with TikTok mega-creator Mikayla Nogueira and is backed by Imaginary Ventures, she’s applying that expertise to a different kind of playbook. The brand’s breakout launch, which sold out its first run within hours and drew waitlists in the tens of thousands, refle...