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Tous refines its US expansion strategy to increase brand awareness

Spanish jewelry brand Tous is establishing a presence in the U.S. with a unique strategy that includes a tight product assortment and a limited physical footprint. The 104-year-old jewelry brand, known for its playful bear motif and accessible fine jewelry, reported record-breaking revenue of $570 million for its fiscal year ending in March 2024, a 9.4% increase from the previous year. Its EBITDA rose 6.4% year-over-year to $124 million, while its net profit dipped slightly to $49 million. In pa...
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Coach bets on WNBA and TV to reach the next luxury consumer

In this week’s luxury briefing, a look at the accessible luxury category, with Coach sharing how it is approaching new customer groups and marketing channels. Also, Bain’s and Entrupy’s new reports, G-III’s earnings, and news to know. For tips or comments, email me at zofia@glossy.coCoach is ramping up its WNBA partnership: It will run linear TV ads during nationally televised games this month, and it’s planning a big marketing moment that will coincide with the WNBA All-Star Weekend in July. On...
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How Benefit is reimagining the customer journey with AI

Nearly five decades after launching with a brow bar and a wink in San Francisco, Benefit Cosmetics is still in the business of disruption. Its latest move is using artificial intelligence to evolve the customer experience while keeping the playful tone that made the brand iconic.In May 2023, Benefit’s global CEO restructured the brand’s marketing operations and launched a new division called Connected Consumer. The goal is to create an end-to-end customer journey that is powered by data and AI b...
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Luxury Briefing: How Harrods and DVF are future-proofing

In this week’s luxury briefing, a look at how and why legacy luxury brands are pacing themselves. Also, why Santoni is winning with in-house manufacturing amid luxury brand subcontracting. Finally, executive moves at Dior and ArdAzAei, and other news to know from the world of luxury. For tips or comments, email zofia@glossy.coAt Shoptalk Europe, legacy companies Harrods and Diane von Furstenberg shared that they’re doubling down on what has always defined luxury: control, consistency, and custom...
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L’Oréal is putting AI at the center of its global marketing strategy

At ShopTalk Europe, Mark Lallemand, CMO of Western Europe at L’Oréal, outlined the company’s next phase of AI and digital strategy. The message was focused: AI is no longer a test. It is core to how L’Oréal builds and delivers brand experiences.“This isn’t experimentation anymore,” said Lallemand during the event. “This is marketing transformation. We’re building, with AI at the core of brand interactions.” One reason is speed. “We used to turn around campaigns in weeks,” he said. “Now we do it...
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How Tala’s Grace Beverley and CEO Morgan Fowles are building a store and a brand through social media

When London-based activewear brand Tala opened its first flagship store on London’s Carnaby Street on May 24, it marked a shift in its distribution strategy — it formerly sold direct-to-consumer.The store, a 2,000-square-foot, two-level space, is the latest move in Tala’s broader omnichannel play. Led by founder Grace Beverley and CEO Morgan Fowles, the brand heavily relied on social media to generate buzz ahead of its launch. With Beverley’s influencer reach and Fowles’s retail operations backg...
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Luxury Briefing: Inside Chanel's plan to scale back price hikes and double down on brand equity

This week in the Luxury Briefing, a deep dive into Chanel’s strategies as it walks back price increases. Also, a chat with eBay’s new stylist, Brie Welch; a Ralph Lauren earnings recap; executive moves and news to know. For tips or comments, you can reach me at zofia@glossy.coAfter raising prices by 59% between 2020 and 2023, Chanel is entering a new era. In 2024, the brand implemented a modest 3% price increase, signaling a sharp contrast with its pandemic-era strategy. That shift wasn’t volunt...
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Footwear’s future: How tariff fears are fast-tracking smarter, faster production models

The proposed 125% tariff hike on Chinese footwear was rolled back on May 12, but the warning was enough to force a reset across the industry. Brands are realizing that relying on international sourcing for complex products like shoes is a long-term risk they can no longer make. For many, the scare accelerated a shift already underway: moving toward faster, smarter, more resilient ways to manufacture.Footwear is uniquely complicated when considering tariffs. A single sneaker can include over 60 p...
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How a bridal brand is leveraging in-store try-on to drive social media engagement

In this week’s Luxury Briefing, a look at how a bridal atelier is capitalising on creator interest. Also, why Longchamp is changing up its store format in the U.S. and why Harrods is betting on MENA designers. Also, earnings from Chanel, Richemont and Mytheresa, as well as executive moves and news to know. For comments or tips, email me at zofia@glossy.co On May 6, luxury bridal brand Galia Lahav gathered more than 80 fashion creators at its Mayfair flagship for a day of fittings, filming and co...
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FP Movement and Lacoste team up for a tenniscore summer

Tenniscore is still having its moment, and FP Movement is confidently stepping into the frame.On May 20, the Free People-owned activewear brand will debut its first-ever sneaker collaboration, reimagining three Lacoste styles in four exclusive colorways. The capsule includes the Club Low Sneaker ($120), the Elite Active Sneaker ($140) and the AG-LT23 Ultra performance sneaker ($140), all available only through FP Movement’s website and select U.S. retail stores.The timing is no coincidence. With...
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Fashion search is broken — how AI agents are rewriting the ecomm playbook

For decades, online shopping has hinged on one frustrating constant: the search bar. To find what you want, you’ve had to guess the right keywords, sift through irrelevant results and hope that a brand’s backend taxonomy aligns with how you describe a product. But now, with generative AI tools like ChatGPT and a wave of fashion-focused search startups, the model of product discovery is undergoing a rapid transformation.So how are people really searching today? More than 60% of Gen-Z shoppers now...
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Glossy Podcast: Burberry cuts, Cannes dress restrictions, and how festivals became fashion’s marketing stage — with Raissa Gerona and designer Asher Levine

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyOn the Glossy Podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week.This week, we’re talking about Burberry’s sweeping layoffs and the uncertain future of its Castleford trench coat factory,...
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Fenty enters Roblox retail race with shoppable gloss experience

When Rihanna launched Fenty Beauty in 2017, the Gloss Bomb was the brand’s only lip product. It’s one universal shade, Fenty Glow, quickly became a fan favorite and defined the brand’s playful, inclusive ethos. Now, Fenty is taking its cult-favorite gloss into a new dimension. On Thursday, the brand launched its first shoppable experience on Roblox, offering beauty fans a chance to buy real-world products without ever leaving the game.This is part of a bigger e-commerce move by Roblox. The compa...
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Luxury Briefing: How The Clear Cut’s new AI tool is reshaping diamond pricing

In this week’s Luxury Briefing, I speak to The Clear Cut founders about how AI is helping the brand with diamond forecasting and sales. In addition, what it takes for a brand to be successful at Bloomingdale’s, according to Australian brand Leo Lin. Also, Aeffe and Marcolin earnings, and executive moves to know. For tips or comments, you can email me at zofia@glossy.coDiamond pricing has long been one of the most opaque and inefficient aspects of the luxury industry, due to fluctuating tariffs i...
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How The Webster became a target partner for top luxury brands

This week, Glossy spotlights the power of specialty stores. While department stores’ terms are turning brands away, specialty boutiques are gaining new relevance thanks to curated storytelling, authentic discovery moments and strong client ties. We’re highlighting five U.S. stores that leading brands are betting on now.When Laure Hériard Dubreuil opened The Webster’s first location in Miami in 2009, she wasn’t following retail convention. She was creating a space where designer storytelling coul...
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Luxury Briefing: The Met Gala's new ROI playbook

In this week’s Luxury Briefing, we speak to Sergio Hudson and fashion and marketing experts about the brand impact of dressing a celeb for the Met Gala. In addition, designer Patricia Bonaldi on leaning into F1 and Miami’s community. Also, Hugo Boss earnings and executive moves to know. For tips or comments, you can email me at zofia@glossy.coThe Met Gala, held on the first Monday in May, has long been fashion’s biggest stage. This year’s theme, “Superfine: Tailoring Black Style,” asked brands t...
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Exclusive: Amid growing pains, Gymshark opens first physical retail in the U.S.

Gymshark is bringing its superhero fantasy to life in New York City, for one day only.On May 3, the British gym wear brand is launching an immersive pop-up experience in Manhattan’s West Village to celebrate the long-awaited return of its cult-favorite Onyx collection, with pieces retailing from $40-$100. The Onyx Collection is a line of men’s premium performance wear renowned for its sleek, futuristic designs and high-performance materials. Originally launched in 2017, the collection quickly ga...
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Inside Mytheresa's Austin-based VIP event

In this week’s Luxury Briefing, Mytheresa’s chief customer experience officer, Amber Pepper, shares why the luxury e-retailer hosted a Pucci activation in Austin. In addition, U.K.-based lingerie brand Bordelle discusses its U.S. strategy amid tariffs. Also, Lyst Index insights and news to know. For tips or comments, you can email me at zofia@glossy.coMytheresa’s latest U.S. event marked the extension of its experiential luxury strategy into new, fast-growing regional markets. To celebrate the l...
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Inside Puma's strategic turnaround

Puma is hitting reset. After issuing a profit warning in February 2025 and announcing the departure of CEO Arne Freundt, who held the role for two and a half years, the brand moved quickly to install Arthur Hoeld, a former Adidas executive, to lead a strategic turnaround. The leadership change was paired with cost-cutting measures, including 500 global job cuts, and a tightened focus on marketing and product innovation to reignite growth.Despite posting €8.82 billion ($9.5 billion) in revenue fo...
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Glossy Podcast: Kering’s luxury slump, Louis Vuitton's price hikes and Another Tomorrow’s push for circular fashion

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyThis week on the Glossy Podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down the latest in luxury earnings, pricing shifts and political pushback. Later in the episode, Zwieglinska speaks with Vanessa Barboni Hallik, founder and CEO of...
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Fashion brands are tackling sustainability to build 'stronger, more resilient' businesses

This story is part of Glossy’s “Earth Week” series, highlighting how fashion and beauty companies are conquering challenges and driving industry progress around sustainability.In an economic moment defined by geopolitical volatility, rising tariffs and legislative uncertainty, sustainable fashion brands are pressing forward — not in spite of these forces, but because of them. Armed with deeper data, stronger coalitions and clearer direction, these brands are building businesses that anticipate r...
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Luxury Briefing: Post-acquisition, Lyst is focusing on AI search for luxury shopping

In this week’s Luxury Briefing, Lyst CEO Emma McFerran shares what the future looks like for Lyst under new Japanese ownership as the luxury e-commerce landscape experiences change. Also, executive moves and news to know. For tips or comments, you can email me at zofia@glossy.coLuxury shoppers today are juggling more tabs than ever. They’re tracking resale alerts, building Pinterest mood boards, prompting ChatGPT for capsule wardrobe ideas and scrolling product pages fed to them by performance m...
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Activewear brands are scrambling to clean up in America’s age of health anxiety

This story is part of Glossy’s “Earth Week” series, highlighting how fashion and beauty companies are conquering challenges and driving industry progress around sustainability. For years, content creator Tessa Smith’s health content focused on what went into her body. Her “What I Eat in a Day” videos, built around nutrition protocols, low-tox living and gut healing, have racked up more than 12.5 million views. But it wasn’t until she got pregnant that she started thinking seriously about what we...
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Hermès price hike sets stage for American tourist boom in Europe

With new tariffs raising the cost of European luxury goods in the U.S., American shoppers may soon be booking flights instead of heading to Fifth Avenue.Hermès reported $4.37 billion (€4.1 billion) in revenue for the first quarter of 2025, up 9% at current exchange rates and 7% at constant rates. But beyond overall growth, the company’s earnings call shed light on the company’s prizing strategy in the U.S. as a result of rising import tariffs.On April 9, the U.S. enacted an additional 10% tariff...
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