Morgenthal Frederics taps Dita founders to reach new luxury shoppers
Morgenthal Frederics is turning to the founders of Dita to broaden its appeal beyond the collectors who buy its buffalo horn frames by the dozen.On October 15, the New York eyewear brand launched its first collection under creative directors John Juniper and Jeff Solorio. Priced from $795-$2,995, the fall 2026 collection puts greater emphasis on sculpted acetate and detailed titanium frames, giving the brand new ways to attract customers while retaining the horn designs that have built its follo...