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H&M introduces Pre Loved shop-in-shop with LA's Wasteland Vintage

L.A’.s vintage lovers are getting a new stop on their weekend circuit. On Thursday, H&M is opening a permanent “Pre Loved” shop-in-shop at its new North Beverly Drive store, in partnership with Wasteland Vintage. The shop’s assortment includes designer finds, leather staples and H&M archive gems. It marks H&M’s second Pre Loved shop in the U.S. after debuting in Soho last year.“Los Angeles felt very much like a natural second city to launch Pre Loved in the U.S.,” said Sofia Mahlen, head of circ...
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Exclusive: Everlane’s next big bet on loyalty centers on fixing your favorite jeans

Everlane is bringing circular fashion to its retail experience with the launch of a Denim Repair and Mending program at its Williamsburg, Brooklyn store. Beginning November 15, customers can bring in their favorite jeans from any brand for free repair for a limited time, plus they’ll receive a 25% discount on new Everlane denim during opening weekend. The program reflects the brand’s focus on establishing a more elevated identity that began last year and includes the debut of a new brand monogra...
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Luxury Briefing: Luxury's holiday storytelling is the season’s strongest antidote to AI fatigue

In this week’s Luxury Briefing, a look at how handcrafted storytelling is becoming luxury’s antidote to AI fatigue, as seen in creatives like Strathberry’s holiday campaign. Plus, Kay Barron’s new venture, Vvend. In earnings, Burberry, On and The RealReal show where demand is on the rise. Executive moves include Balmain’s appointment of Antonin Tron. And in News to Know, McQueen restructures. For tips and comments, reach me at zofia@glossy.coLuxury brands are rethinking what “craft” means in the...
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Google turns search into a personal shopper with new AI checkout and calling features

Google wants to make shopping simpler and faster this holiday season. “Shopping still involves a lot of drudgery,” Vidhya Srinivasan, vp and gm of ads and commerce at Google, said at a Google roundtable event on November 12. “We spend way too much time doing things like looking for deals or going through lots of filters only to find that you can’t really get it down to the thing that you want.”Announced on Thursday, the company is introducing new tools in Google Search and its Gemini app that ai...
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The grooming boom: Men are finally buying skin care for themselves

Men are no longer passive about their grooming routines. They’re now actively buying skin care for themselves and gifting it, too. For brands such as Dove Men+Care and Axe, both part of Unilever and each bringing in over $1.08 billion (€1 billion) in revenue, the business case is clear: Men’s grooming is transitioning from function to lifestyle. “The cliché that men who care [about skin care] represent a small, select group is gone,” Augusto Garzon, global brand vp for Unilever’s men’s personal...
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Luxury Briefing: Miami’s Bal Harbour Shops bets on privacy, experience as department stores stumble

In this week’s luxury briefing, a deep dive into how a luxury retail location in Miami is expanding amid a contracting luxury retail landscape. Also, an inside look at Coach’s earnings with CEO Todd Kahn, new earnings results from Ralph Lauren and Zalando, insights from the Q3 Lyst Index, and executive moves at Tory Burch and Skims. For tips and comments, reach me at zofia@glossy.co.Luxury retail in the U.S. is in a reset. In October, Saks Global, the parent of Saks Fifth Avenue, Neiman Marcus a...
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Dedcool brand founder Carina Chaz on the brand's rise from dorm room project to $30 million fragrance brand

Carina Chaz founded Dedcool in 2016 while she was still in college. What started as a dorm room project rooted in her love of fragrance and green beauty has evolved into one of the most distinctive names in modern scent. Dedcool is based in Los Angeles and known for its clean, vegan and genderless formulations designed to be layered across body, fabric and space. The brand is sold at Sephora, Space NK, Mecca and other retailers in the U.S., U.K. and Australia, and its range now includes fine fra...
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Is fashion’s AI boom solving a real problem?

After a decade of influencer marketing and algorithmic chasing, fashion’s next personalization experiment has arrived. A wave of AI-powered styling and shopping platforms promises faster, smarter and more individualized discovery. The question is whether shoppers actually want it.There are multiple options to choose from. Alta, founded by technologist Jenny Wang and launched in June 2025, acts as an AI closet, planning outfits and recommending pieces based on what users already own. The platform...
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Capri Holdings signals an accessible luxury reset after Versace sale

As Capri Holdings prepares to finalize the sale of Versace in its fiscal third quarter, the company is entering a new era focused on rebuilding its two remaining fashion houses: Michael Kors and Jimmy Choo. “With the Versace sale expected to close, we are now fully focused on the growth of our two iconic brands,” said John Idol, chairman and CEO, on Tuesday’s Q2 fiscal 2026 earnings call. Capri plans to use the sale proceeds to pay down most of its $1.8 billion debt and strengthen its balance sh...
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How Annie’s Ibiza is leveraging the holidays to drive traffic to its first US store

Annie’s Ibiza is timing its first U.S. store opening to the start of the holiday season. The 7-year-old British label, known for its hand-crafted occasionwear and celebrity fans like Kate Moss, Zendaya and Taylor Swift, opened a boutique in NYC’s SoHo neighborhood last week, just ahead of Halloween. The New York store marks the brand’s third global location, following Ibiza and London. After reporting a 120% growth rate in 2024 and projecting another 100% for 2025, founder Annie Doble is using t...
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Inside Kendra Scott’s strategy to turn sellout collab shoppers into loyal customers

When Kendra Scott launched its first collaboration with the fashion brand LoveShackFancy last year, the collection sold out in seconds. The success confirmed that both brands had tapped into something powerful: a shared sense of femininity and nostalgia that spoke to fans of both brands. It also revealed the growing strength of Kendra Scott’s licensing model, a strategy the company formally introduced in 2022 as part of its shift from a pure jewelry business to a lifestyle brand.Licensing has qu...
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Luxury Briefing: Why luxury brands are putting new focus on eyewear

In this week’s luxury briefing, a look at how the luxury eyewear space is heating up. Also, how gold and silver prices are affecting a newly launched brand, Whatnot’s funding round, Moncler earnings, executive moves, and the latest Glossy Podcast. For tips or comments, you can email me at zofia@glossy.co.As luxury houses double down on accessories to offset slowing ready-to-wear growth, the eyewear category is becoming a key battleground for profitability. Once defined by logos and licensing, lu...
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Video: How AI is redefining brands' approach to creativity and customer connection

Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways. Speakers explored how large­‐language models, predictive analytics and automation are enabling them to do more with less, whether that’s accelerating creative production, enabling deeper personalization or surfacing previously hidden customer insights.


The speakers answered: how marketers can build “agentic” ecosystems where A...
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Kenneth Cole Productions enters a new era of leadership and creative direction

On October 15, Kenneth Cole announced Jed Berger as CEO and president, marking a move away from the company’s historically design-driven leadership toward a marketing-led approach centered on storytelling, consumer connection and purpose. The company, which distributes in 24 countries through department and specialty retailers, plans to selectively reintroduce branded retail experiences. Most of its standalone stores were closed in the mid-2010s as Kenneth Cole shifted to a wholesale-first model...
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How Beekman 1802 uses AI to humanize digital marketing

At Glossy, Modern Retail and Digiday’s AI Marketing Strategies virtual event on Wednesday, Beekman 1802’s chief digital officer, David Baker, made one thing clear: AI isn’t here to replace marketers, it’s here to make them sharper.“The playbook is still being written,” Baker said. “There really are no best practices other than to keep trying.”Baker, who oversees digital and CRM strategy at the skin-care brand known for its goat-milk formulas, shared how his team is using AI to understand custome...
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Luxury Briefing: Kering focuses on retail recovery and creative execution as Gucci rebuilds

In this week’s Luxury Briefing, the details of Kering’s latest earnings as the company focuses on retail recovery and Gucci rebuilds under Demna. Plus, ShopMy and Halfdays close funding rounds, Hermès names Grace Wales Bonner menswear director, Dsquared2 begins restructuring, and the latest Glossy Podcast. For tips or comments, email me at zofia@glossy.co.Kering’s third-quarter results show early signs of recovery as the group focuses on retail efficiency and Gucci’s creative rebuild under Demna...
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For Kering, a $4.3 billion step back to move fashion forward

Kering’s $4.3 billion (€4 billion) sale of its beauty division to L’Oréal marks the clearest signal yet that the French luxury group is resetting around its core business: fashion.Announced on October 19 and expected to close in the first half of 2026, the agreement transfers Kering Beauté — including Creed — to L’Oréal, and grants L’Oréal 50-year exclusive licenses for Gucci, Bottega Veneta and Balenciaga fragrances and cosmetics. Gucci’s license will start after its existing agreement with Cot...
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Glossy Podcast: Victoria’s Secret’s new era, Gucci’s EU fine and Armani’s leadership change — plus, Ty Haney on Outdoor Voices 2.0

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyOn this week’s episode, senior fashion reporter Danny Parisi and international fashion reporter Zofia Zwieglinska unpack the week’s biggest fashion headlines. They start with the 2025 Victoria’s Secret Show, which returned to New York with a more inclusive casting lineup that feature...
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Luxury Briefing: Inside Chalhoub Group’s data-led answer to luxury clienteling

In this week’s luxury briefing, the director of AI at the Chalhoub Group discusses early results from testing a generative luxury beauty assistant. Also, Fashionphile‘s U.K. launch, LMVH’s earnings, Fendi’s and Brett Johnson’s executive moves, and news to know. For tips or comments, email me at zofia@glossy.coAs luxury brands look for ways to meaningfully leverage AI, the Middle Eastern luxury fashion and beauty company Chalhoub Group is testing what happens when a chatbot becomes part of everyd...
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'It’s not just about the creative directors': Inside LVMH’s fashion reset

The LVMH third-quarter earnings call pointed to a return to growth — led by strategy over creative changes, according to company leaders.“It’s not only about when the new creative directors arrive in stores,” said LVMH CFO Cécile Cabanis on the company’s third-quarter earnings call on Tuesday. “We shouldn’t only look at creative renewal. There are also plenty of innovations, retail initiatives and performance improvements that deserve applause.”Cabanis’s comment came just hours after LVMH announ...
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'Sephora is everything Amazon is not': LVMH’s beauty and retail brands are quietly outperforming

Sephora and fragrances led LVMH sales in its third quarter, as customers went after small luxuries. “Sephora is everything Amazon is not,” said LVMH CFO Cécile Cabanis during the company’s earnings call on Tuesday, in response to an analyst questioning whether Amazon is a Sephora competitor. “It’s a destination where you find brands — one out of two is exclusive to Sephora — and where you meet beauty consultants. [People don’t say], ‘I’ll buy it on Amazon.’ They say, ‘I’ll go to Sephora.’”That s...
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During Fashion Month, luxury doubled down on the 1 percent

Fashion Month Spring 2026 promised a creative reset. What emerged instead was a recalibration of power that firmly aligned luxury with the ultra-rich.Rather than rethinking the runway or embracing new talent, the season’s major houses doubled down on exclusivity. Celebrities and billionaires replaced influencers in the front row. Archival reissues outpaced innovation on the runway. And the messaging was clear: Luxury brands are no longer trying to reach everyone. They’re designing for the few wh...
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Luxury Briefing: Inside Pandora's growth plans, backed by a new CEO and US momentum

This week, a look at Pandora’s transformation under a new CEO. Also, a buyer’s take on Paris Fashion Week, executive moves at Monica Vinader and Vestiaire Collective, news to know, and the Glossy podcast covers Paris Fashion Week. For tips or comments, email me at zofia@glossy.co.Pandora’s U.S. business has doubled since 2020, and under Luciano Rodembusch, president of Pandora North America, it continues to be a regional growth leader for he company, posting 8% like-for-like sales in the second...
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How H&M used a fashion week event to power a 360-degree content strategy

H&M used London Fashion Week to prove one show can generate months of creative value. On September 18, the retailer staged a show for its Studio collection in front of 700 guests at 180 The Strand, turning the space into one part runway, one part concert and one part cultural activation. The aim was never just spectacle, but also to turn the single night into a social content engine.“We believe in liberating fashion for all,” Jörgen Andersson, H&M’s chief creative officer, told Glossy. “People d...
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