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Inside Mytheresa's Austin-based VIP event

In this week’s Luxury Briefing, Mytheresa’s chief customer experience officer, Amber Pepper, shares why the luxury e-retailer hosted a Pucci activation in Austin. In addition, U.K.-based lingerie brand Bordelle discusses its U.S. strategy amid tariffs. Also, Lyst Index insights and news to know. For tips or comments, you can email me at zofia@glossy.coMytheresa’s latest U.S. event marked the extension of its experiential luxury strategy into new, fast-growing regional markets. To celebrate the l...
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Inside Puma's strategic turnaround

Puma is hitting reset. After issuing a profit warning in February 2025 and announcing the departure of CEO Arne Freundt, who held the role for two and a half years, the brand moved quickly to install Arthur Hoeld, a former Adidas executive, to lead a strategic turnaround. The leadership change was paired with cost-cutting measures, including 500 global job cuts, and a tightened focus on marketing and product innovation to reignite growth.Despite posting €8.82 billion ($9.5 billion) in revenue fo...
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Glossy Podcast: Kering’s luxury slump, Louis Vuitton's price hikes and Another Tomorrow’s push for circular fashion

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyThis week on the Glossy Podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down the latest in luxury earnings, pricing shifts and political pushback. Later in the episode, Zwieglinska speaks with Vanessa Barboni Hallik, founder and CEO of...
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Fashion brands are tackling sustainability to build 'stronger, more resilient' businesses

This story is part of Glossy’s “Earth Week” series, highlighting how fashion and beauty companies are conquering challenges and driving industry progress around sustainability.In an economic moment defined by geopolitical volatility, rising tariffs and legislative uncertainty, sustainable fashion brands are pressing forward — not in spite of these forces, but because of them. Armed with deeper data, stronger coalitions and clearer direction, these brands are building businesses that anticipate r...
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Luxury Briefing: Post-acquisition, Lyst is focusing on AI search for luxury shopping

In this week’s Luxury Briefing, Lyst CEO Emma McFerran shares what the future looks like for Lyst under new Japanese ownership as the luxury e-commerce landscape experiences change. Also, executive moves and news to know. For tips or comments, you can email me at zofia@glossy.coLuxury shoppers today are juggling more tabs than ever. They’re tracking resale alerts, building Pinterest mood boards, prompting ChatGPT for capsule wardrobe ideas and scrolling product pages fed to them by performance m...
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Activewear brands are scrambling to clean up in America’s age of health anxiety

This story is part of Glossy’s “Earth Week” series, highlighting how fashion and beauty companies are conquering challenges and driving industry progress around sustainability. For years, content creator Tessa Smith’s health content focused on what went into her body. Her “What I Eat in a Day” videos, built around nutrition protocols, low-tox living and gut healing, have racked up more than 12.5 million views. But it wasn’t until she got pregnant that she started thinking seriously about what we...
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Hermès price hike sets stage for American tourist boom in Europe

With new tariffs raising the cost of European luxury goods in the U.S., American shoppers may soon be booking flights instead of heading to Fifth Avenue.Hermès reported $4.37 billion (€4.1 billion) in revenue for the first quarter of 2025, up 9% at current exchange rates and 7% at constant rates. But beyond overall growth, the company’s earnings call shed light on the company’s prizing strategy in the U.S. as a result of rising import tariffs.On April 9, the U.S. enacted an additional 10% tariff...
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Luxury Briefing: From diamonds to duties, tariffs are cutting into fine jewelry

This week, a deep dive into the tariff impacts on the luxury jewelry industry and the shift in LVMH’s focus amid the challenging economic landscape, pls executive moves and news to know. For any tips or comments, you can email me at zofia@glossy.co.Luxury jewelry once stood apart from the volatility of global trade, but tariffs are now forcing the industry to face the same realities as everyone else. Escalating levies on imported goods, surging gold prices, looming changes to customs policy and...
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Sephora shows strength in LVMH’s earnings, even as pressure builds in U.S. beauty retail

In an otherwise uneven first quarter for LVMH, Sephora continued to demonstrate its value as a standout performer in the group’s global retail portfolio. While overall organic revenue declined 3% year-over-year to €20.3 billion ($21.9 billion), weighed down by double-digit softness in Asia and a 3% drop in the U.S., Sephora remained one of the few areas of growth.“Despite a demanding comparison basis, Sephora continued to grow in the first quarter,” said Rodolphe Ozun, director of financial comm...
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How Von Dutch's licensing model safeguards against tariffs

Many fashion brands have spent the last month recalculating their global strategies due to the sudden, sweeping escalation in U.S. tariffs on Chinese goods. On Wednesday night, Donald Trump announced via social platform Truth Social that tariffs on China would rise to 125% “effective immediately,” citing what he called a “lack of respect” from China toward global markets. That came on top of a previously imposed 20% fentanyl-related tariff, bringing the effective rate on some Chinese imports to...
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What small fashion brands can do when tariffs hit hard

As U.S.–China tariff escalations ripple across the fashion industry, brands from startups to heritage houses are scrambling to adapt. The new policies, including the rollback of the de minimis exemption and intensified duties on Chinese imports, have created a chilling effect on global logistics and sales. While some brands are rethinking supply chains and pricing strategies, others are left with few viable alternatives. Across the board, clarity is scarce and margins are thinner than ever.“This...
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Why Vans OTW is launching its new shoe at Milan Design Week

This week, a look at why Vans OTW showed up at everyone’s favorite Italian design fair. Plus, why affluent customers are panic buying luxury items, the tariffs’ stock market impacts, executive moves and news to know. For any tips or comments, you can email me at zofia@glossy.co.For the first time, Vans is making its mark at Milan Design Week, with its premium line, OTW (Off the Wall) by Vans, taking center stage. As part of the sprawling Salone del Mobile — the world’s largest furniture and desi...
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Exclusive: Can Gen Z-favorite bralette brand Parade master the underwire?

Parade, the intimates brand adored by Gen Z for its bold bralettes and colorful underwear, is diving into underwire territory. On Friday, Parade launched its first-ever underwire bra collection, Always On. This launch coincides with a broader industry trend, as brands like Skims, Mey and EBY have all introduced innovative underwire and push-up bras targeting similar comfort-driven demands from consumers in the last few years. Skims introduced a redesigned push-up bra in late 2023, emphasizing sl...
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Fashion Briefing: Uniqlo aims to increase in-store purchases with new matcha cafes

In this week’s Fashion Briefing, a look at Uniqlo’s new cafe opening and the trend of fashion cafes amid recession worries. Also, the tariff impact on sneakers, Calvin Klein owner PVH’s positive outlook, news to know and the latest stories from Glossy. For any tips or comments, you can reach me at zofia@glossy.co.Uniqlo’s introduction of Uniqlo Coffee at its Fifth Avenue flagship in New York City on March 28 is part of a broader trend of fashion brands blending retail with lifestyle offerings to...
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Loewe’s CMO on the brand's exhibition strategy as it opens Crafted World in Tokyo

The Loewe exhibition is back — and bigger, flashier and more culturally dialed-in than ever. Following a high-profile debut in Shanghai in March 2024, the Spanish luxury house has brought the immersive experience to Tokyo’s Harajuku district to cement its presence in one of its longest-standing markets.The exhibition, developed in collaboration with architecture firm OMA, will run from March 29 to May 11. For Loewe, it’s about showcasing nearly 180 years of craftsmanship with a playful, youthful...
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How fast fashion learned to dress like The Row

As the quiet-luxury aesthetics of luxury brands like The Row infiltrate fashion, a familiar fast-fashion brand strategy is reemerging: Reframe and rebrand, but don’t rebuild. In the last month alone, Asos launched a premium in-house brand, Debenhams pivoted to a curated marketplace, and PrettyLittleThing made its Paris Fashion Week debut — all centered on visual language plucked from the high-fashion playbook. These include color palettes and shoot styles similar to Ralph Lauren. The general tre...
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Luxury Briefing: Golden Goose partners with Instagram account '90s Anxiety to launch NYC store

In this week’s luxury briefing, I dive into the nostalgia and sentimental strategy driving Golden Goose’s new store in NYC. Plus, an inside look at the first public comments by Andrea Baldo, CEO of struggling luxury brand Mulberry. Also, why Van Cleef and Arpels is in hot water, what’s hot at Shanghai Fashion Week, and why tariffs are shaking up luxury confidence. If you have comments on this briefing or tips for future editions, please email me at zofia@glossy.co.The Instagram-based archive ins...
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Unilever embraces digital twins to streamline global content production

At Nvidia’s Global Artificial Intelligence 2025 conference on March 17-21, consumer goods conglomerate Unilever took to the stage to announce that it is scaling its use of digital twins — or photorealistic 3D versions of products — to reshape how it creates and deploys brand content.The initiative is part of a wider drive for operational efficiency spurred by the company’s lack of growth over the last couple of quarters. In February, Unilever reported its full-year results for 2024, showing a 2....
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Biohacking — the unlikely trend taking off in fashion

Welcome to Glossy’s Wellness Week. In daily feature stories, Glossy will break down the trends transforming the way consumers are thinking about, and spending on, wellness. And on Thursday at noon ET, we’ll host the Glossy’s Wellness Leaders Forum, a virtual event diving deep into wellness’s new era. Join us.Biohacking is catching on, and fashion designers are buying into the trend. For her part, Victoria Beckham is known for taking annual detox trips to Lanserhof Tegernsee in Germany, where she...
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Luxury Briefing: Inside leather's resurgence, on the runways and beyond

In this week’s luxury briefing, I uncover why leather is having a moment in luxury fashion. Plus, an inside look at Santoni’s new flagship store in NYC. Also, Loewe’s creative director shift, Tapestry’s lawsuit against Shein and Jacquemus‘s new planewear. If you have comments on this briefing or tips for future editions, please email me at zofia@glossy.co.From Prada’s razor-sharp leather trenches to Versace’s reimagined moto jackets to Hermès’ all-leather collection, the Fall 2025 runways across...
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Bread, butter and blue jeans: American Eagle’s Nashville pop-up is a whole mood

American Eagle wants to make retail feel fresh again, and it’s kicking off that initiative with a pop-up, bringing food, denim and community together in the heart of Music City. From March 21 to March 22, the brand is hosting Denim Deli, an in-person activation designed as a hangout space for Nashville’s college students, young creatives and music lovers. The move builds on AE’s “Live Your Life” initiative, launched in 2024, which continues to drive the brand’s Gen Z-focused marketing strategy.“...
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What greenwashing allegations against Copenhagen Fashion Week could mean for the industry

Copenhagen Fashion Week has long marketed itself as a leader in sustainability, but a new complaint is threatening to unravel that reputation. Earlier this week, the Danish Consumer Ombudsman, which supervises marketing and consumer protection laws, began reviewing allegations that CPHFW and seven participating brands — Baum und Pferdgarten, Berner Kühl, Forza Collective, Herskind, OpéraSport, Stine Goya and Won Hundred — were making misleading sustainability claims. If taken to court, the case...
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Luxury Briefing: Inside luxury's return to quality

In this week’s briefing, a look at how the Paris Fashion Week runways have brought a renewed focus on quality workmanship. Also, some news to know. If you have comments on this briefing or tips for future editions, please email me at zofia@glossy.co.Luxury fashion has reached a turning point. After years of price hikes and declining product quality, brands are rethinking their value propositions as consumers become increasingly selective about where they spend.At Paris Fashion Week, which wrappe...
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Paris Fashion Week Briefing: The real cost of a new creative director

Few fashion show seasons have felt as pivotal as this one. With creative director shifts at major houses like Tom Ford, Dries Van Noten and Givenchy, the industry is watching closely as new visionaries step in to shape the next chapter of luxury fashion. The reactions? A mix of cautious optimism and outright exhilaration.If there was one moment that sent ripples through the industry, it was Haider Ackermann’s debut at Tom Ford on March 5. Seasoned insider and former Tom Ford former merchandising...
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