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Luxury Briefing: As luxury shoppers become more selective, couture is becoming a stronger VIC tool

In this week’s Luxury Briefing, Glossy digs into Haute Couture Week in Paris with luxury sourcer Gab Waller, designer Rahul Mishra and Bain senior partner Federica Levato — the brands taking part are increasingly looking to younger customers as their next long-term clients, the sources said. Also, why Pandora and Levi’s chose the event to launch new collaborations, and executive moves at Tory Burch. For tips or comments, email me at zofia@glossy.co.At Paris Haute Couture Week, which ran from Mon...
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Stripes Beauty expands to 448 Ulta stores as menopause care moves into the mainstream

Six months after entering four Ulta Beauty stores, Stripes Beauty is expanding into 448 locations, marking the Naomi Watts-founded menopause care brand’s first major national retail rollout.Across the 448 stores, beginning July 26, Stripes will expand its in-store assortment to five products spanning skin care, body care and intimate wellness: Rich & Tight, The Full Monty, Vag of Honor, Oh My Glide and Dew as I Do. The brand’s full assortment, which also includes hair care and supplements, is av...
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On is betting on robots and nearshoring to gain an advantage

On is exploring how to expand its automated LightSpray manufacturing system beyond Switzerland and South Korea, potentially establishing production in Europe and the U.S.For On, faster production closer to demand is ultimately about selling with less guesswork. The company could launch smaller quantities, restock winners more quickly and avoid committing as much inventory months before it knows what customers want. Over time, that could mean fewer markdowns, more regionally localized product dro...
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Inside On’s innovation engine and apparel ambitions, as its founders return to lead the next phase

With its apparel business growing 57.5% year over year and its LightSpray technology moving into scaled production, On gave media rare access to the Zurich labs behind its push to become a broader premium sportswear brand.During a tour of On’s Zurich performance lab in June, Swiss triathlete and Olympian Max Studer ran on a treadmill wearing a breathing mask and reflective markers fixed to his legs, waist and shoes. Cameras tracked his movement as data appeared on nearby monitors. Elsewhere in t...
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Luxury Briefing: How Wimbledon players became fine jewelry brands' ultimate ambassadors

In this week’s Luxury Briefing, international reporter Zofia Zwieglinska speaks to executives at Mejuri and Material Good about designing luxury jewelry for the new luxury class and stress-testing collections on courts like Wimbledon. Also, Mytheresa’s president of North America discusses its new mobile shopping concept. For tips or comments, email me at zofia@glossy.co.When Russian tennis player Mirra Andreeva’s bracelet snapped during play on Wimbledon’s Centre Court on Wednesday, the pearls s...
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Coty is betting its booming Boss fragrance franchise can win over women

Coty is expanding Boss Bottled, the nearly three-decades-old flagship franchise within its Boss fragrance business, to women’s fragrance for the first time. The aim is to turn its strength with male consumers into a broader, dual-gender business.Boss Bottled Beyond for Her will debut in travel retail before launching in Boss’s stronger European markets on September 1. The U.S. rollout will follow in February 2027. Jessica Chastain, Becky G and Olympic long-jump champion Tara Davis-Woodhall front...
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Victoria’s Secret is betting on creators to fuel its biggest fashion show yet

For years, getting into the Victoria’s Secret Fashion Show meant being a model, celebrity or particularly well-connected industry insider. Now, it can also mean being a highly active member of the brand’s creator community.Ahead of the brand’s fall show — the date still unknown, although last year’s was in October — Victoria’s Secret is dangling access to the buzzy event as a reward for the people posting, selling and talking about the brand online. Its VS & PINK Creator Program has grown to mor...
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Luxury Briefing: Canali is betting on leisurewear to lure younger customers

In this week’s Luxury Briefing, Canali’s incoming creative director, Alessio Lillocci, discusses his plan for the brand, which draws on lessons from his time at Brunello Cucinelli and Prada. Also, insights on how luxury customers are using AI, from the new Bain and Altagamma report, and executive moves at Balenciaga, Rabanne and Versace. Also, news to know. For tips or comments, email me at zofia@glossy.co.After generating approximately $233 million in 2025 revenue, Canali is betting that its ne...
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Poshmark opens its 120 million product listings to the Shazam of fashion

Poshmark is expanding its resale inventory beyond its own app through a partnership with the visual shopping platform Silvr, as the marketplace looks to reach consumers when fashion inspiration strikes.The integration, which launched in the U.S. this week across apparel and accessories, brings Poshmark’s more than 120 million active listings into Silvr’s visual-search app. Users can upload a screenshot or photograph an outfit they see on TikTok, on television or in real life, and Silvr will find...
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Exclusive: Claire’s turns its stores into a creator-commerce platform for Gen Alpha with Lana's Life launch

Claire’s is betting that the next phase of creator commerce will happen both in stores and on screens.On Thursday, the accessories retailer will debut a roughly 45-piece beauty, jewelry, accessories and collectibles collection with Lana Rae, the YouTube and Roblox creator behind gaming and lifestyle channel Lana’s Life, at VidCon. The assortment will then roll out to 866 of Claire’s 900 stores across the U.S. and Canada on June 30, with 15 styles available through a dedicated page on Claire’s we...
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Vaseline is turning 2008 beauty hacks into TikTok Shop sellouts

Unilever-owned beauty brand Vaseline’s latest launch began by building on how people were already using it.After selling out of its debut Vaseline Originals collection in Thailand, the Unilever-owned brand is expanding the limited-edition collection to Singapore and the Philippines in the coming days, where a limited number of the face primer product will be sold exclusively on TikTok Shop. The expansion comes after the Vaseline Originals campaign was shortlisted in the Titanium category at Cann...
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Luxury Briefing: Inside LuisaViaRoma’s NYC store closure and investor-backed next chapter

In this week’s Luxury Briefing, I look into the latest chapter of the department store saga: the closing of LuisaViaRoma’s New York store. Also, how luxury agencies are changing with AI, and news to know from Coperni, PMC and BHV Marais. For tips or comments, email me at zofia@glossy.co.LuisaViaRoma’s New York experiment — its first international store, at 1 Bond Street — has come to an end, less than two years after it opened. The store opened in July 2024 and closed on June 8, 2006, as the com...
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Aritzia is achieving double-digit e-commerce growth in new markets, amid sped-up US store expansion

Aritzia’s new U.S. stores are lifting online sales for the brand. At Aritzia’s new store in St. Louis this weekend, teens shopped in groups, mothers browsed with daughters, and customers moved between racks of white dresses, denim, linen separates and soft tailoring. The store follows Aritzia’s now familiar retail language: pale stone floors, warm wood, low tables, lounge seating and generous fitting-room areas. Together, Aritzia’s recent store openings in new U.S. markets, including Birmingham,...
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Luxury Briefing: Mytheresa is using AI to find future VIPs

For this week’s Luxury Briefing, I spoke to LuxExperience CEO Michael Kliger about how LuxExperience is using AI across Mytheresa, Net-a-Porter, Mr Porter and Yoox, and why the company’s biggest opportunity may not be automation, but instead knowing when to provide more human service. Tiffany Lopinsky, co-founder of ShopMy, and Bernstein’s Luca Solca provide insights. Also, executive moves at Saint Laurent, and news to know about Hugo Boss and Onitsuka Tiger. For tips or comments, email me at zo...
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Luxury Briefing: Mytheresa is using AI to find future VIPs

For this week’s Luxury Briefing, I spoke to LuxExperience CEO Michael Kliger about how LuxExperience is using AI across Mytheresa, Net-a-Porter, Mr Porter and Yoox, and why the company’s biggest opportunity may not be automation, but instead knowing when to provide more human service. Tiffany Lopinsky, co-founder of ShopMy, and Bernstein’s Luca Solca provide insights. Also, executive moves at Saint Laurent, and news to know about Hugo Boss and Onitsuka Tiger. For tips or comments, email me at zo...
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Brands are turning to football nostalgia ahead of the World Cup

This story is part of our week-long editorial series on how major retailers, fashion conglomerates, beauty brands and CPG startups are leveraging this year’s biggest-ever FIFA World Cup to their advantage.Major sportswear brands are using the World Cup to link new products to football memories. That includes Nike, with its Cryoshot sneaker inspired by the Mercurial R9 boot Ronaldo wore at the 1998 World Cup, as well as Adidas, with its “Backyard Legends” campaign, Trionda official match ball and...
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Luxury Briefing: Vêtir aims to bring luxury brands into the AI era

In this week’s Luxury Briefing, a look at recent AI-focused moves by Macy’s and ways luxury brands are edging into AI styling to sell head-to-toe looks. Also, a check-in with Launchmetrics CEO Michael Jais on how LLMs are changing data tracking for fashion campaigns. Finally, executive moves at OTB, and news to know from PVH, Kering and Rent the Runway. For tips or comments, you can email me at zofia@glossy.co.This week, Macy’s brought AI shopping assistants closer to the retail sales floor.On i...
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Nest New York brings its fragrance-layering strategy to the UK

Nest New York is bringing its layerable fragrances to the U.K., as prestige and mass beauty brands alike lean into the commercial scent-wardrobe opportunity. The New York-based fragrance brand, founded in 2008 by Laura Slatkin, is expanding its U.K. presence this month through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden. Cult Beauty and Harrods carry Nest’s fine fragrances, while Selfridges and John Bell & Croyden sell its home fragr...
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Sephora is bringing prestige beauty shopping into Google’s AI ecosystem

Sephora has long been known for its in-store beauty advisors, product discovery and loyalty-driven personalization. But as more consumers start their shopping journeys inside AI-powered platforms like ChatGPT and Claude, the retailer is moving to bring that same beauty expertise into new digital environments.This week, Sephora announced an expanded partnership with Google, becoming the first prestige beauty retailer to enable shopping directly within Google’s AI-powered platform through Google A...
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FaceGym plots international growth with new UK franchise model

Facial workout company FaceGym is launching its first U.K. franchise model, with studios initially planned for Cambridge, Richmond, Manchester and Liverpool Street in London. The longer-term plan is to open 28 franchised U.K. studios over the next three years, alongside upcoming wholly-owned U.S. openings.Founded by skin-care specialist Inge Theron in 2014, FaceGym originally set itself apart from traditional facial providers by describing treatments as workouts. Its current services include vig...
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Luxury Briefing: With Versace sold, Capri is betting on new consumer demand for accessible luxury

In this week’s Luxury Briefing, I check in with analysts Luca Solca and Simeon Siegel on the state of Capri as it looks to grow Michael Kors and Jimmy Choo with new executive hires. Also, executive moves at Lanvin, Diane von Furstenberg and Tod’s. For tips or comments, email me at zofia@glossy.coAfter selling Versace to Prada for $1.375 billion in cash in December, Capri Holdings is now only a two-brand company, with its future resting on Michael Kors and Jimmy Choo. Its turnaround comes as pric...
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Everlane’s reported Shein sale raises a new question: What is transparency worth now?

This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →Subscribe: Apple Podcasts • SpotifyEarlier this week, Glossy wrote about Everlane’s reported sale to Shein, a deal that will put one of the defining sustainability-adjacent DTC brands of the 2010s inside the world’s most scrutinized ultra-fast-fashion machine.The headline was a shock to many, as the two companies repr...
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Luxury Briefing: Ralph Lauren and LuxExperience turn to AI for styling, search and high-value shoppers 

In this week’s Luxury Briefing, we dig into recent AI moves by Ralph Lauren, as well as Net-a-Porter and Mytheresa owner LuxExperience. Also, a new luxury rental source for stylists, and executive moves at Authentic Brands Group and Banana Republic. For tips or comments, email me at zofia@glossy.co.Ralph Lauren and LuxExperience reported earnings this week, with each company highlighting AI as an increasingly important part of how it serves higher-value luxury shoppers.On Thursday, Ralph Lauren...
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No. 1 in women's swimwear for 10 years, Target is refining its approach to the category

Target is using swimwear to sell more than swimsuits. The retailer is positioning the category as part of a full summer wardrobe that includes bikinis, one-pieces and cover-ups, as well as Havaianas sandals, accessories and sun-care products.Target has held the No. 1 market share in swim for the past decade, according to the Circana data, as retailers, specialty brands, DTC labels and fashion-driven resortwear players vie for the swim customer. But this year, Target’s swim push is part of a bigg...
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